03-08-11 Workshop Meeting__ _ __ __
WORKSHOP MEETING
MARCH S, 2011
A Workshop Meeting of the City Commission of the City of Delray Beach, Florida, was called to
order by Vice-Mayor Adam Frankel in the First Floor Conference Room at City Hall at G:00 p.m.,
-- on Tuesday, March S, 2011.
Roll call showed:
Present -- Commissioner Gary P. Eliopoulos
Vice-Mayor Adam Frankel
Commissioner Angeleta E. Gray
Absent - Commissioner Fred B. Fetzer
Mayor Nelson S. McDuffie
Also present were - David T. Harden, City Manager
Brian Shutt, City Attorney
Chevelle D. Nubia, City Clerk
Vice-Mayor Adam Frankel called the workshop meeting to order and announced that it had been
called for the purpose of considering the following Items.
WORKSHOP MEETING AGENDA
1. PRESENTATION OF WI-FIB MEGA APPLICATION AND VIRTUAL KIOSKS BY
DOWNTOWN MARKETING COOPERATIVE, INC.
Ms. Sarah Martin, Executive Director of the Downtown Marketing Cooperative (DMC}, gave a brief
overview regarding the DMC and introduced Daniel J. Kinney, Chairman of the Board, Blue Web
Mobile Media. She stated the DMC, in partnership with Blue Web Mobile Media, via an agreement
would like to provide Digital Signage, Interactive Kiosks and free Wi--Fi within the downtown
corridor between 5th Avenue (West) to A1A (East} and NE 2nd Ave (Pineapple Grove).
Ms. Martin conducted a PawerPoint presentation regarding the use of the proposed technology in
the downtown area. The agreement with Blue Web Mobile Media provides for the sharing of
revenue generated from the sale of advertisements that are accessed by iPhone, Blackberry and
Android users as they enter into the Wi-Fi area. In addition, the DMC would like to erect four to
eight Virtual Kiosks and several digital touch pad signage locations in store windows. She stated
Interactive Mega-applications may also be projected from the sides of buildings or sidewalks.
Mrs. Gray asked who will be responsible for the maintenance of the equipment at the end of the
agreement and will generated funds be used for advertising the downtown area.
Ms. Martin stated unless we renew the agreement at the end of the year, Blue Web Media will come
in and remove the equipment and they are responsible for the maintenance. She stated the
generated funds will be used to advertise the downtown area.
Mr. Eliopoulos stated this is exciting and cutting edge. However, he fears the unknown side of this.
He stated regarding the city's ordinances what are we expecting from these kiosks and how will they
be set up. Mr. Eliopoulos asked if there are examples of where this has been done.
Ms. Martin replied that we will be the first downtown area to utilize this.
Vice-Mayor Frankel stated the downtown area is cluttexed and he is concerned with the placement
of the kiosks. He stated the technology is great.
Mr. David T. Harden, City Manager, stated that we wall have to write ordinances to address this
issue first. Mrs. Lola Butler, Community Improvement Director, elaborated on the changes that will
have to be made to the sign code to accommodate this technology.
Mr. Eliopoulos stated the information should be brought back to the Commission before it
becomes final.
Ms. Martin asked to display a test kiosk at 110 East Atlantic Avenue an the portico area.
Mr. Brian Shutt, City Attorney, explavied the pxocess regarding the ordinances.
It was the consensus of the Commission that Mrs. Butler will contact Ms. Martin regarding the sign
code and ordinances.
2. GREEN IMPLEMENTATION ADVANCEMENT._BOARD ANNUAL REPORT
Mr. Richard Reade, Sustainability Officer, on behalf of, the City's Green Implementation
Advancement Board {GIAB) provided the City Commission with an annual status report and
recommendations related to the City's green and sustainabi}ity efforts to proceed forward. Mr.
Reade also highlighted information on the Roles & Principles of the Green Implementation
Advancement Board, information related to the recommendations that have been provided to the
City by the GIAB, and reviewed Green & Sustainable City Projects that are in progress/completed.
He also discussed specific ICON Projects expected to begin/be completed during the upcoming
year regarding Land Development Regulations, reviewing and updating the original Green Task
Force Report and the Public Bike Sharing System. In addition, Mr. Reade introduced the board
members: David Hawke, Vice Chair; Jayne King, Ana DeMelo, former board member Nancy
Schneider and Sarah Martin who was present earlier in the meeting.
Mr. Eliopoulos stated he liked the presentation and would like to see something about the shared
bike system. He commented that he likes the checks and balances; and cornxx~ended the board on a
good jab.
Mrs. Gray asked if we are going to pursue state and federal grants. She thanked Mr. Reade for the
presentation and asked if we axe still moving forward with LEED certifications. Mrs. Gray stated
she is in support of the shared bicycle program.
Mr. Reade stated we have a resolution that addresses LEED certifications.
Vice-Mayor Frankel thanked Mr. Reade and the board for all of their time and concurs with Mx.
Eliopoulos and Mrs. Gray. He asked what locations will be targeted for the bike sharing program.
3. DISCUSSION REGARDING A PROPOSED FINANCIAL LITERACY PROGRAM
Mr. Bill Wood, former Chamber of Commerce President, now with Consumer Credit Management
Services {CCMS), introduced this item as well as Mr. John Gormley III of CCMS who gave an
overview of the current functions of CCMS and the programs/assistance they provide. He stated
CCMS would like the City to partner in a furancial literacy program titled "Operation: Money
Makeover" with CCMS. Ms Maria Gaitan, Vice President of CCMS, discussed the proposed
program.
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March 8, 2Q i f
Ms. Gaitan stated April is National Financial Literacy Month and this will be a twelve (12) month
program. The proposed financial literacy program is intended to raise awareness of the importance
of being "financially fit", to develop and encourage a moxe "financially fit" Delray Beach
community, and to help local families and individuals reduce debt and increase savings in hopes of
improving credit scores.
Mrs. Gxay asked are there any fees associated when the person enters the program and what will be
the locations for the classes/seminars.
Ms. Gaitan stated this will be free to the citizens of Delray Beach and they are asking for the city's
help with the promotion of this contest and venues.
Mr. Eliopoulos stated he supports this program and asked where is the new location for CCMS.
Mr. Fxankel asked Mr. Harden what is the city's positron on this.
Mr. Harden stated from his understanding, CCMS is asking the city to lend its name to the contest
by assistance with the promotion of it and locations for the classes/seminars.
Mrs. Gray asked if local persons will be hired.
Mr. Shutt clarified with the Commission that the city is only supporting the contest itself.
It was the consensus of the Commission to support the contest:
4. DISCUSSION OF A PROPOSED ORDINANCE OUTLINING THE CONCEPT OF
COMMUNITY GARDENS
Mrs. Butler stated she was initially introduced to the concept of community gardens approximately
twenty (20) years ago on a site visit in Boston, Massachusetts. She gave a Powerl'oint pxesentation
highlighting certain gardens throughout the city and stated Commission is asked to consider the
rules, standards and other conditions proposed to be included in a new ordinance governing the
permitting and approval of community gardens. Mrs. Butler stated in structuring the proposed
ordinance, staff took into consideration the common basic elements of successful community
gardens, past experience and other Municipal/County ordinances that are in place. The ordinance is
modeled after the City of West Palm Beach's ordinance and is intended to provide for the
implementation of community gardens, setting forth standards and zoning area criteria where such.
gardens shaIl be permitted. The intent of permitting comnraunity gardens is to allow a group of
residents to grow produce and hoxticultuxal plants fox their consumption and enjoyment without
creating adverse environmental impact or land use incompatibilities.
In addition, all community gardens shall require administrative plan approval through the
Community Improvement Department. The application shall require the property owner's consent
and the following items will be attached: layout of plots and othex components proposed on the site
of the community garden, setbacks from adjacent properties, identification of water supp}ies,
established operating rules identifying the governance structure of the garden and maintenance and
security responsibilities; contact information for the person responsible for the oversight of the
garden. The owner of the property on which the gaxden is located shall be responsible for
maintaining the property. If the property is not used as a communitl garden for 120 or more
consecutive days, the site shall be restored back to its normal condition.
Mr. Eliopoulos supports dus in general and stated it is a good use of vacant land. He is concerned
with the management of the gardens and the structures. He wants to make sure that we are well
aware of who will manage them.
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March 8, 2011
Mrs. Gray asked about insurance and who will be held xesponsible for any injuries that may occur.
She also asked if the city will offer education regarding the community gardens. She stated she
supports this.
Mrs. Butler stated the land owner will be held responsible for injuries that may occur and staff is in
the process of preparing an educational curriculum regarding community gardens.
Vice-Mayor Fxanliel stated this is gxeat.
Mrs. Butler stated staff will move forward with the ordinance.
Vice-Mayor Frankel adjourned the Workshop Meeting at 7:28 p.m.
~1~, v
City Ciexk
The undersigned is the City Clerk of the City of Delray Beach, Florida, and the information
provided herein is the Minutes of the Workshop Meeting of the City Commission held on Tuesday,
March $, 2011, which Minutes were formally approved and adopted by the City Commission on
March 15, 2011.
\v
City Clerk
NOTE TO READER: If the Minutes you have received are not completed as indicated above, this
means they are not the official Minutes of the City Commission. They will. become the official
Minutes only after review and approval, which may involve amendments, additions or deletions to
the Minutes as set forth above.
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March S, 2011