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Res 71-04 RESOLUTION NO. 71-04 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF Dg.I.RAY BEACH, FLORIDA, APPROVING THE SUBMISSION OF AN APPLICATION REQUESTING STATE AID TO LIBRARIES GRANT FUNDING FOR OPERATIONS AND MAINTENANCE OF THE LIBRARY, AND PROVIDING REQUIRED ASSURANCES. WHEREAS, effective July 1, 2003, the Florida Legislature amended Chapter 257 Florida Statutes to allow application for State Aid to Libraries Grot Funding by municipalities for operating grants; and WHEREAS, in order to meet the requirements for application for State Aid to Libraries Grant Funding the City of Delray Beach is required to approve submission of the application and make the following certifications provided herein. NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF DELRAY BEACH, FLORIDA, THAT: Section 1. The City of Delray Beach is an eligible political subdivision. Section 2. The City of Delray Beach is the single library administrative unit. Section 3. The Delray Beach Public Library Association, Inc. is the designated governing body to provide library services. Section 4. The Library Director shall be the single administrative head employed by the Delray Beach Library Association, Inc. with authority to manage or coordinate the operations of the library and shall have an approved job description. Section 5. The Library Director shall have an American Library Association accredited professional degree, and have at least two (2) years of full-time paid professional experience, after completing the library education program, in a public library that is open to the public for a minimum of 40 hours per week. Section 6. All operating funds will be centrally expended by the single administrative head and as a part of the library's budget. Section 7. The library will extend borrowing privileges without charge to residents of all library service areas in the county that receive State Aid to Libraries Grants. Section 8. The library will provide free library services. Section 9. The library will participate with all libraries in the county that receive State Aid to Libraries Grants in joint planning for the coordination of library sereices to residents. Section 10. The library will continue to be operated a minimum of forty (40) hours per Section 11. Attached hereto is Exhibit A, a three (3) year long-range plan, and Exhibit B, an annual plan of service, that are approved by the Delray Beach Public Library Association, Inc. Section 12. The City Commission hereby authorizes the Chief Executive Officer of the City of Delray Beach. Florida to execute the application for Operating Grants. Section 13. The grant funds received by the City shall be transferred to the Dekay Beach Public Library Association, Inc. Section 14. This Resolution shall become effective upon its passage and adoption. PASSED AND ADOPTED this~-' dayof ~ ,2004. A'IT~ST: CITY OF DEL,RAY BEACH, FLORIDA Acting City Clerk 2 RES. NO. 71-04 MEMORANDUM TO: David Harden City Manager FROM: John J. Callahan I~,_.~--~,, Library Director DATE: August 27, 2004 RE: FY 2004-2005 State Aid to Public Libraries Grant Application Attached is a proposed resolution of the City Commission for the approval of an application requesting State Aid to Libraries Grant Funding for the Delray Beach Public Library. The resolution authorizes the City Manager to sign the application on behalf of the City, which is the eligible political subdivision. Please schedule this item for Commission consideration as soon as possible. Submission deadline for the grant application is October 1, 2004. Once the application has been signed, please return the packet to the Library for submission. Thank you for your assistance in this matter. 29 Southeast Fourth Avenue · Pelray Beach, Florida 33483 · (561) 266-0194 Fax (561) 266-9757 RESOLUTION NO. 71-04 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF DELRAY BEACH, FLORIDA, APPROVING THE SUBMISSION OF AN APPLICATION REQUESTING STATE AID TO LIBRARIES GRANT FUNDING FOR OPERATIONS AND MAINTENANCE OF THE LIBRARY, AND PROVIDING REQUIRED ASSURANCES. WHEREAS, effective July 1, 2003, the Florida Legislature amended Chapter 257 Florida Statutes to allow application for State Aid to Libraries Grant Funding by municipalities for operating grants; and WHEREAS, in order to meet the requirements for application for State Aid to Libraries Grant Funding the City of Delray Beach is required to approve submission of the application and make the following certifications provided her(re. NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF DELRAY BEACH, FLORIDA, THAT: Section 1. The City of Delray Beach is an eligible political subdivision. Section 2. The City of Delray Beach is the single library administrative unit. Section 3. The Delray Beach Public Library Association, Inc. is the designated governing body to provide library services. Section 4. The Library Director shall be the single administrative head employed by the Delray Beach Library Association, Inc. with authority to manage or coordinate the operations of the library and shall have an approved job description. Section 5. The Library Director shall have an American Library Association accredited professional degree, and have at least two (2) years of full-time paid professional experience, after completing the library education program, in a public library that is open to the public for a minimum of 40 hours per week. Section 6. All operating funds will be centrally expended by the s'mgie administrative head and as a part of the library's budget. Section 7. The library will extend borrowing privileges without charge to residents of all library service areas in the county that receive State Aid to Libraries Grants. Section 8. The library will provide free library services. Section 9. The library will participate with all libraries in the county that receive State Aid to Libraries Grants in joint planning for the coordination of library services to residents. Section 10. The library will continue to be operated a minimum of forty (40) hours per Section 11. Attached hereto is Exhibit A, a three (3) year long-rage plan, and Exhibit B, an annual plan of service, that are approved by the Delray Beach Public Library Association, Inc. Section 12. The City Commission hereby authorizes the Chief Executive Officer of the City of Delray Beach. Florida to execute the application for Operating Grants. Section 13. The grant funds received by the City shall be transferred to the De[ray Beach Public Library Association, Inc. Section 14. This Resolution shall become effective upon its passage and adoption. PASSED AND ADOPTED this day of ~ 2004. ATI*EST: CITY OF DRI.KAY BEACH, FLORIDA Acting City Clerk M A Y 0 R 2 RES. NO. 71-04 Florida Department of State, Division of Library and Information Services STATE AID TO LIBRARIES GRANT AGREEMENT The City of Delray Beach on behalf of lheApp~icant(Grantee) Delrav Beach Public Library Association. Inc. (Name of library goveming body) Governing body for The Delray Beach Public Library (Name of library) hereby makes application and certifies eligibility for receipt of grants authorized under Chapter 257, Florida Statutes and guidelines for the State Aid to Libraries Grant Program. I. The Grantee agrees to: a. Expend all grant funds awarded and perform all acts in connection with this agreement in full compliance with the terms and conditions of Chapter 257, Florida Statutes, and guidelines for the State Aid to Libraries Grant Program. Funds will not be used for lobbying the legislature, the judicial branch, or any state agency. b. Provide the Division of Library and Information Services (DIVISION) with statistical, narrative, financial, and other reports as requested. c. Not discriminate against any employee employed in the performance of this agreement, or against any applicant for employment because of race, color, religion, gender, national odgin, age, handicap, or madtal status. The Grantee shall insert a similar provision in all subcontracts for services by this agreement. d. Retain all records for a pedod of 5 years from the date of submission of the final project report. If any litigation, claim, negotiation, audit, or other action involving the records has been started before the expiration of the 5 year period, the records shall be retained until completion of the action and resolution of all issues which arise from it, or until the end of the regular 5 year period, whichever is later. e. In the event that the GRANTEE expends a total amount of State awards (i.e., State financial assistance provided to the GRANTEE to carry out a State project) equal to or in excess of $300,000 in any fiscal year of such GRANTEE the GRANTEE must have a State single or project.specific audit for such fiscal year in accordance with Section 215.97, Florida Statutes; applicable rules of the Executive Office of the Governor and the Comptroller, and Chapter 10.550, Rules of the Auditor General. In determining the State awards expended in its fiscal year, the GRANTEE shall consider all sources of State awards, including State funds received from the Florida Department of State, except that State awards received by a nonstate entity for Federal program matching requirements shall be excluded from consideration. In connection with the audit requirements addressed in Section e, paragraph 1, the GRANTEE shall ensure that the audit complies with the requirements of Section 215.97(7), Florida Statutes. This includes submission of a reporting package as defined by Section 215.97(2)(d), Florida Statutes, and Chapter 10.550, Rules of the Auditor General. If the Grantee expends less than $300,000 in State awards in its fiscal year, an audit conducted in accordance with the provisions of Section 215.97, Florida Statutes, is not required. In the event that the GRANTEE expends less than $300,000 in State awards in its fiscal year and elects to have an audit conducted in accordance with the provisions of Section 215.97, Florida Statutes, the cost of the audit must be paid from non-State funds (i.e., the cost of such an audit must be paid from GRANTEE funds obtained from other than State entities). f. Identify an individual or position with the authority to make minor modifications to the application, if necessary, prior to execution of the agreement. I1. The DIVISION agrees to: a. Provide a grant in accordance with the terms of this agreement in consideration of the Grantee's performance hereinunder, and contingent upon an annual appropriation by the Legislature. In the event that the state funds on which this agreement is dependent are withdrawn, this agreement is terminated and the DIVISION has no further liability to the Grantee beyond that already incurred by the termination date. In the event of a state revenue shortfall, Operating Grants shall be reduced in accordance with Section 257.195, Florida Statutes. b. Notify the grantee of the grant award after review and approval of required documents. The grant amount shall be calculated in accordance with Chapter 257, Florida Statutes and guidelines for the State Aid to Libraries Grant Program. c. Distribute grant funds in two payments. The first payment will be requested by the DIVISION from the Comptroller upon execution of the agreement. The remaining payment will be made by June 30. II1. The Grantee and the DIVISION mutually agree that: a. This instrument embodies the whole agreement of the parties. There are no provisions, terms, conditions, or obligations other than those contained herein; and this agreement shall supersede all previous communications, representation, or agreements either verbal or written, between the parties. No amendment shall be effective unless reduced in writing and signed by the parties. b. The agreement is executed and entered into in the State of Florida, and shall be construed, performed, and enforced in all respects in accordance with the laws and rules of the State of Florida. Each party shall perform its obligations hereunder in accordance with the terms and conditions of this agreement. c. If any term or provision of the agreement is found to be illegal and unenforceable, the remainder of the agreement shall remain in full force and effect and such term or provision shall be deemed stricken. d. No delay or omission to exemise any right, power, or remedy accruing to either party upon breach or default by either party under this Agreement shall impair any such right, power, or remedy of either party; nor shall such delay or omission be construed as a waiver of any such breach or default, or any similar breach or default. e. The DIVISION shall unilaterally cancel this agreement if the Grantee refuses to allow public access to all documents or other materials subject to the provisions of Chapter 119, Florida Statutes. f. Unless authorized by law and agreed to in writing by the DIVISION, the DIVISION shall not be liable to pay attomey fees, interest, or cost of collection. g. The DIVISION shall not assume any liability for the acts, omissions to act or negligence of the Grantee, its agents, servants or employees; nor shall the Grantee exclude liability for its own acts, omissions to act or negligence to the DIVISION. In addition, the Grantee hereby agrees to be responsible for any injury or property damage resulting from any activities conducted by the Grantee. h. The Grantee, other than a Grantee which is the State or agency or subdivision of the State, agrees to indemnify and hold the DIVISION harmless from and against any and all claims or demands for damages of any nature, including but not limited to personal injury, death, or damage to property, adsing out of any activities performed under this agreement and shall investigate all claims at its own expense. i. Neither the State nor any agency or subdivision of the State waives any defense of sovereign immunity, or increases the limits of its liability, upon entering into a contractual relationship. j. The Grantee, its officers, agents, and employees, in performance of this agreement, shall act in the capacity of an independent contractor and not as an officer, employee or agent of the DIVISION. Under this agreement, Grantee is not entitled to accrue any benefits of state employment, including retirement benefits and any other rights or privileges connected with employment in the State Career Service. Grantee agrees to take such steps as may be necessary to ensure that each subcontractor of the Grantee will be deemed to be an independent contractor and will not be considered or permitted to be an agent, servant, joint venturer, or partner of the DIVISION. k. The Grantee shall not assign, sublicense, nor otherwise transfer its rights, duties, or obligations under this agreement without the prior written consent of the DIVISION, ';.'h!ch .whose consent shall not unreasonably be withheld. The agreement transferee must demonstrate compliance with the requirements of the program. If the DIVISION approves a transfer of the Grantee's obligations, the Grantee remains responsible for all work performed and all expenses incurred in connection with the Agreement. In the event the Legislature transfers the dghts, duties, or obligations of the Department to another governmental entity pursuant to section 20.60, Flodda Statutes, or otherwise, the dghts, duties, and obligations under this agreement shall also be transferred to the successor government entity as if it were an original party to the agreement. I. This agreement shall bind the successors, assigns and legal representatives of the Grantee and of any legal entity that succeeds to the obligation of the DIVISION. m. This agreement shall be terminated by the DIVISION because of failure of the Grantee to fulfill its obligations under the agreement in a timely and satisfactory manner unless the Grantee demonstrates good cause as to why it cannot fulfill its obligations. Satisfaction of obligations by Grantee shall be determined by the DIVISION, based on the terms and conditions imposed on the Grantee in paragraphs I and III of this agreement and guidelines for the State Aid to Libraries Grant Program. The DIVISION shall provide Grantee a wdtten notice of default letter. Grantee shall have 15 calendar days to cure the default. If the default is not cured by Grantee within the stated period, the DIVISION shall terminate this agreement, unless the Grantee demonstrates good cause as to why it cannot cure the default within the prescribed time period. For purposes of this agreement, "good cause" is defined as circumstances beyond the Grantee's control. Notice shall be sufficient if it is delivered to the party personally or mailed to its specified address. In the event of termination of this agreement, the Grantee will be compensated for any work satisfactorily completed prior to notification of termination. n. Unless there is a change of address, any notice required by this agreement shall be delivered to the Division of Library and Information Services, 500 South Bronough Street, Tallahassee, Florida 32399-0250, for the State and, for the Grantee, to its single library administrative unit. In the event of a change of address, it is the obligation of the moving party to notify the other party in writing of the change of address. IV. The term of this agreement will commence on the date of execution of the grant agreement. THE APPLICANT/GRANTEE THE DIVISION Chair of Goveming Body or Florida Department of State Chief Executive Officer Division of Library and Information Services DAVID 'Z'. F,J~RD]~[~]r UJ.'J.'~' HA[,i~GER ,Typed Name Typed Name Date Date Cl~3r C~ief Fina~'mial Officer / - Witness JO[-]N J. C3]'.]'.~.HN',] IIIw EXEOJJ.'iVE, Typed Name and Title of Official D~ Date Date Page 4 of 4 Plan of Service FY 2004-2005 Hours/Holidays The Dnlray Beach Public Library is open for service following one of two schedules: 1. Summer, or 2. Winter. During the winter season (September through May) thc library will be open seven days a week (61 hours): Monday through Wednesday, 9:00 A.M. until 8:00 P.M.; Thursday through Saturday, 9:00 A.M. until 5:00 P.M.; and Sunday 1:00 P.M. until 5:00 P.M~ During the summer schedule, (June through August) the library will be open 6 days a week (57 hours): Monday through Wednesday, 9:00 A.M. until 8:00 P.M. Thursday through Saturday 9:00 A.M. until 5:00 P.M. The Delray Beach Public Library is closed in observance of the following holidays: New Year's Day, Martin Luther King, .Ir. Day, President's Day, Memorial Day, Independence Day, Labor Day, Veteran's Day, Thanksgiving Day, Christmas Eve, Christmas Day and New Years Eve. Adult Service Circulation Four full time Library Assistants, one full time Circulation Supervisor, and three pm-time Library Assistants staffthc Dclray Beach Public Library circulation desk. The circulation desk is staffed with a minimum of two Library Assistants during all open hours. Thc circulation desk staffperforms the following services for patrons: 1. Material check out and check in 2. Assessment and collection of fines 3. Issue new cards and library memberships 4. Maintenance of shelves 5. Maintenance of new book requests and book reserves 6. Maintenance of paperback swap collection 7. Maintenance of the ongoing book sale 8. Title selection of fiction and best-sellers 9. De-selection of appropriate areas of the collection 10. "Summer projects," which thc staff undertakes involving collection maintenance · With regard to items $ and 8, (above) thc staff at the circulation desk plays an important role in title selection of best sellers and oRcn requested books duc to their daily interaction with patrons. Bearing this in mind, our reserves are augmented at staff suggestion by McNanghton Books, which allows us to rent large numbers of best sellers at an affordable rate for a brief duration, thereby avoiding the expense of permanent purchase. Using McNaughton Books in concert with phone notification of reserve titles, patrons usually wait for a book no longer than two weeks. Reference Two full time and one pm-time Librarian staff the reference desk. The reference desk is staffed with a professional (MLS) librarian during all open hours. The reference staffperforms the following services for patrons: 1. Answering reference questions 2. Patron training and brief tutorials on all research sofavare 3. Patron training and assistance in library on-line catalog 4. Interact searching and retrieval in response to patron needs 5. Maintenance of reference shelves 6. Intarlibrary loan service 7. Selection of reference and non-fiction titles 8. De-selection of appropriate areas of the collection 9. Patron training and assistance on the Inturnet Children/Youth Services Two full time Library Assistants and a Librarian staff the Children's Library. The department is open all hours the library is open. The staffin the children/youth sentices department perform the following services for patrons: 1. Charging and discharging materials 2. Answering reference questions 3. Patron training and brief tutorials on workstation use 4. Materials selection for children and young adults 5. De-selection of Children's Library collection 6. Programming and community outreach (this in conce~ with our Community Outreach Coordinator, whose services will be discussed in the next section). Community Outreach/Programming The Director of Community Relations enhances our presence and standing in the cormnunity through increased media and public event exposure. The Director of Community Relations is responsible for the coordination of all press releases, community outreach, adult programming, and volunteer coordination. DELRAY BEACH PUBLIC LIBRARY STRATEGIC PLAN 2002-2005 EXCELLENCE ON PURPOSE BOARD OF LIBRARY DIRECTORS Daniel M. Murtaugh President John K. Burke Vice President Carol MacMillan-Stanley Treasurer Rebecca Walsh Secretary Jane Bassa-Tolliver Brian G. Cheslack Robert G. Currie Kenneth Esrig Steven Leveen Jacinta M, Mathis Alexander A. Simon Jr. Chris D. Wheeler John J. Callahan, III Executive Vice PresidentJLibrary Director STAFF PLANNING COMMITTEE John J. Callahan, III Library Director Mykal Banta Assistant Director for Public Services Bonnie SteIzer Community Relations Director Karen Evanson Business Manager Linda Otis Technical Services Librarian Lynda Hunter Youth Services Librarian Kathleen Hensman Reference Librarian Brian Coleman Circulation Supervisor TABLE OF CONTENTS I. DIRECTOR'S STATEMENT .................................................... 5 II. INTRODUCTION .................................................................. 6 III. VISION STATEMENT ............................................................ 7 IV. MISSION STATEMENT .......................................................... 8 V. HISTORY OF THE DELRAY BEACH LIBRARY SYSTEM ............ 9 VI. ANALYSIS OF LIBRARY ROLES ............................................. 11 VII. ACTION PLANS .................................................................... 23 A. CORE SERVICES PLAN ................................................... 24 B. FACILITIES PLAN ............................................................ 27 C. FINANCIAL PLAN ............................................................. 29 D. PROGRAMMING PLAN ..................................................... 30 E. TECHNOLOGY PLAN ....................................................... 31 F. STAFFING PLAN ............................................................. 33 G. TRAINING PLAN ............................................................ 34 H. MARKETING PLAN ......................................................... 38 4 I. DIRECTOR'S STATEMENT The Delray Beach Public Library has been serving the City since 1913, over 87 years. The current library building opened in 1950 and has been expanded or renovated five different times. In the past fifty years, the City of Delray Beach has undergone remarkable economic and social change as well as an almost tenfold increase in its population. Through the years, the Library has responded to the population growth by expanding its facilities and services to meet the new demands of its customers. With the current Library having outgrown its ability to serve our customers, a new larger modern library will be critical to meeting the needs of our residents in this new century. Site selection and architectural planning for the new Library is well underway. This strategic plan will serve as a blueprint for what needs to be accomplished over the next three years prior to the opening of the new Library. I am grateful to the City Commission and City Manager for their financial support, to the Library Board of Directors for their support and advice, to the Library Staff who are out front delivering library service to our customers everyday, and to the Residents of Delray Beach who have repeatedly stepped forward with the funds needed to expand the Library through the past fifty years. John J. Callahan, III II. DELRAY BEACH PUBLIC LIBRARY INTRODUCTION Excellence is no accident. It must be pursued daily, with vigor and with vision. As competition for the public's attention and support becomes increasingly fierce, today's library must never lose sight of its multiple responsibilities to those it serves who believe that excellence is not only desirable, it is mandatory. Today, the Delray Beach Public Library cannot afford to be complacent, relying on past accomplishments to sustain future viability. It must blend tradition with expectation, expertise, and imagination. We must cherish and preserve those resources and services that have made the Library a cornerstone of the Delray community, but balance them with the resources and services demanded by new constituencies with new preferences. We are in a dynamic environment where the principle "listen to the entire community" assumes paramount importance. A successful library reflects the diversity and character of its community. At the core of the Delray Beach Public Library Strategic Plan 2002-2005 is a commitment to quality library service that acknowledges the wants, needs and unique qualities of the people of Delray Beach. III. DELRAY BEACH PUBLIC LIBRARY VISION STATEMENT Our vision is to become the best public library in Florida. We envision a future where ...... · People think of the Library as their best source of information. · Librarians are seen as providing links between people and information. · The Library is the information, cultural and educational heart of the City. 7 IV. DELRAY BEACH PUBLIC LIBRARY MISSION STATEMENT Our mission is to enrich the lives of the individuals of Delray Beach's diverse communities by creating and sustaining superior public library services through responsive staff, dynamic collections, appropriate technology and access to global information, V. HISTORY of DELRAY BEACH PUBLIC LIBRARY In 1913, forty women from the Ladies Improvement Society brought forty books, covered them neatly and founded a Library. This was the beginning of the Delray Beach Public Library. The Delray Beach Library Association was founded in 1939, but was still housed in the Woman's Club on Atlantic Avenue. The women decided that Delray Beach should have its own library building and in 1939 a campaign for memberships and contributions began and a Site Committee was appointed. Lord and Lady Astor who were impressed by the effort kicked off the campaign with a donation of $500. The City Council then decided to reserve several lots owned by the City of Delray for this new Library building and in 1948 Southeast Fourth Avenue was chosen as the best site for the new Delray Beach Library. In 1949, determined to raise funds to begin construction on the new Library, a fund drive took place and $14,000 was raised. In 1950 the Library moved to its present location on SE Fourth Avenue with several unfinished sections. The Delray Beach News Journal said at the time, "Culminating in almost ten years of planning and one year of actual construction, the Delray Beach Public Library opens its doors for the first time in its own building." The late Jack L. Saunders was quoted as saying, "Every town needs good schools, churches and a library. Delray Beach has the churches, the new school is almost completed and now we have the beginning of a library." During this period the Library remained open for 40 hours per week. In 1952 the first branch library for Black residents opened in a room of the Mt. Olive Baptist Chumh Education Center. Later, the library was moved to the Carter High School. In 1967 the Delray Beach Lions Club donated the first New York Times large- print weekly newspaper and the Reader's Digest large-type editions. They committed to continue to fund projects that enabled the library to serve the visually handicapped. To this day, our Library continues to have an outstanding collection of large-print materials and a magnification reader that is available in the Reference Room. In 1968, a new two-story addition adding 7,500 square feet to the Library is dedicated. In 1975 another new addition, the "Garden Room" added more space for special collections. Construction of the 3,100 square foot Auditorium was completed in 1985 and the Library began to offer several programs for adults and children. Today the Library offers hundreds of programs for people of all ages each year in this Auditorium. A major accomplishment in the Library's development occurred in 1986 when the Delray Beach Public Library was computerized. Videos and books-on-tape were added to the collection in 1987. In an effort to offer_the best possible library service to all the citizens of Delray Beach a new Children's room, Boardroom and quiet study area were completed in 1988. In order to keep up with the latest technology, the Library introduced CD~ROM, FAX and a compact disc collection in 1990. The Delray Beach Public Library began to offer instruction in the use of its "new" computerized card catalogue in 1993, as well as installing a new Book Security System to prevent book theft. In 1994, all of the Library's lighting was upgraded and a Donor Board was installed in the Main Reading Room to acknowledge major corporate and private donors. The Library's Volunteer Program began in October with just 8 volunteers. Today the Volunteer Program includes 44 Library volunteers providing assistance throughout all Library departments. In a continued effort to offer the best Library service possible, Sunday hours began in 1994. In 1998 ADA lifts and shelving were installed in the South mezzanine area of the Library and the Internet arrived. Not only did the Library have its own home page at www.delraylibrary.or.q, but also for the first time, patrons had access to the Internet through an Enhanced Connectivity Grant, awarded by the State Library. This grant gave the Library 12 computer terminals with Internet access, including four stations in the Children's Department. In April of 1999, John J. Callahan, III became the new Library Director and the Library Board of Directors once again confirmed its commitment to design a new Library in order to offer the best collection and services to the "All American City" of Deiray Beach. The Board then embarked on a site selection process, which included a design charrette, attended by over 175 residents of Delray Beach in June of 1999. The site selected as a result of this process was on West Atlantic Avenue just west of Swinton Avenue. The architectural firm of Perkins and Will was then hired to begin the design process. In the year 2000, the Library celebrated fifty years on Fourth Avenue and 87 years serving the Delray Beach community. As we approach the year 2005, the construction of a new 47,000 sq. ft. library is well underway with completion and opening anticipated in the fall of 2005. l0 VI. DELRAY BEACH PUBLIC LIBRARY ANALYSIS OF LIBRARY ROLES This section analyzes typical ways that libraries serve the public in response to community needs and in support of the library mission. After studying past survey and focus group results, along with informal customer feedback, the staff carefully reviewed each role to determine which roles fit the needs of this community, to see which roles the public and staff view as most important and to determine what resources are necessary to carry out the role and to decide which roles will be emphasized by the Delray Beach Public Library. The roles selected are: 1. Recreational Reading Materials - High Priority. 2. Reference Services - High Priority. (Includes: General information/lifelong learning, business and career information, consumer information, government information, local history and genealogy, and cultural resources.) 3. Provide materials to support curriculum-based learning - High Priority. 4. Community Meeting Place - High Priority 5. Assistance in finding, evaluating, and using information effectively 6. Promote awareness of and provide access to new computer technology. 7. Basic literacy. 8. Cultural awareness. ROLE 1 RECREATIONAL READING MATERIALS What is this Role? Having a current collection of materials on subjects of popular interest has long been considered a major role of the public library. In recent years books, videos, audio books, and other media have been in high demand. Reader's advisory service or assisting the public in finding recreational reading materials appropriate to their age, reading abilities, and reading interests is also an integral part of this service. Book related programs and programs on topics of current interest further enrich this service. Strategic Plan for this Role - Priority: High Comments from customer's surveys and focus groups indicate that providing more up-to-date material is most important to our customers. The ability to provide best-selling fiction in sufficient quantity to meet the demand has always been a challenge for public libraries but it has been especially challenging to underfunded libraries. Providing enough videos and audio books further stretches available resources. Due to limited resources and high demand for these items, it is inevitable that there will be a waiting list for these very popular items. Diverting more money to "high demand" materials would leave other parts of the collection severely lacking while pleasing one segment of our customers at the expense of others. The Library needs to maintain a balanced approach to collection development. Over the Next Three Years the Library will: 1. Continue its efforts to improve and streamline the reserve/hold process in order to get maximum use of the best sellers that are purchased. 2. Continue to offer popular fiction and resources on current topics in a variety of formats for all ages. 3. Strive to maintain a balance between its collection of recreational materials, its resources on current topics and its reference and instructional holdings. 4. The Library will provide and maintain an extensive collection of circulating materials on a wide variety of topics of interest to the general public. 5. Train staff on the use of traditional and electronic reader's advisory tools so they can help the public find recreational reading other than those items on best seller lists. 6. Provide lists of best sellers, new items and recommended reading. Publicize best sellers alternatives. 7. Continue to provide book-related programming and programs on current topics. The above concepts are included in the following plans: Core Services Programming Marketing Technology ]3 ROLE 2 REFERENCE SERVICES What is this Role? The following role or service responses are grouped together under the category Reference Services. The nature of Reference Services has been dramatically altered by technology over the past decade. Access to electronic resources and the Internet has significantly extended the information available to even small libraries. It has also revealed a need for librarians to be trained so that they can effectively use and instruct the public on using these new access methods and formats. General Information/Lifelong Learning · Assist the community in locating answers to specific questions. · Find sources of information on a wide variety of topics needed for school, work or personal enlightenment. · Provide walk-in or telephone assistance. · Maintain collections of reference materials to ensure that information on all topics is readily available. · Assist the public in evaluating and using a variety of information resources, including resources that are on the Web. Business and Career Information · Provide resources and programs dealing with information for small businesses, entrepreneurs, and for those seeking career information. · Provide current books and other materials dealing with investing, starling and opening businesses, and studying for civil service and other career exams. · Provide computers containing word processing software to enable customers to write resumes, draft reports, etc. Consumer Information · Provide individuals with the information they need to make knowledgeable decisions regarding the price, quality, reliability, and longevity of goods and services. · Provide resources and programs on topics such as health, nutrition, and childcare. 14 Government Information · Provide local, state, and federal government documents. · Assist the public in finding information about elected officials Local History and Genealogy · Provide reference materials and services in languages that reflect the social, intellectual and artistic characteristics of the community. · Maintain specialized collections which provide cultural information. Strategic Plan for this Role - Priority: High Over the next three years, the Delray Beach Public Library should maintain Reference Services as a major role~ The Library recognizes that training of staff and the public on electronic resources is critical and should be ongoing. The Library will: 1. Widely publicize telephone reference and electronic resources. 2. Conduct staff training that enhances their knowledge of electronic resources and improves their skills at instructing others to use those resources. 3. Provide formalized public training on navigation of the Library's catalog, effective use of electronic databases, and on basic Internet literacy, including evaluating the validity of Web information. The above concepts are included in the following plans: Core Competencies Training Marketing ]5 ROLE 3 PROVIDE MATERIALS TO SUPPORT CURRICULUM BASED LEARNING What is this Role? Providing learning support means assisting students enrolled in specific educational programs or through a program of home schooling, by acquiring collections that include materials to support the curriculum. The Delray Beach Public Library has put more emphasis in assisting grades K- 12 and has left it to the college and university libraries to meet the needs of their students. The Library's emphasis has been on providing supplemental materials, not textbooks. Strategic Plan for this Role - Priority: High The Delray Beach Public Library will continue to put high emphasis on supporting the needs of students. The Library recognizes an inability to support learning at ail levels. Our emphasis will remain through high school. Most library activities are conducted to encourage and promote a love of books, to build a habit of lifelong reading and learning and to assist with homework assignments. Library staff ara not trained in the skills needed to teach reading. The teaching of reading has traditionally been the responsibility of the school system and should continue to be so. The Library will: 1. Continue to provide and develop programs in support of learning. 2. Continue to offer a wide range of print and electronic resources to assist students with homework. 3. Pursue opportunities to partner with local schools. The above concepts are included in the following plans: Core Services Marketing ROLE 4 COMMUNITY MEETING PLACE What is this Role? Libraries traditionally provide space where community members meet and interact. This can take the form of craft and story programs for children, town meetings, public hearings, classes, and cultural presentations. The Library's community room has been made available to non-profit groups at no charge. Programs for children are geared, not only to the socialization of children, but also to the needs of the parent to interact with other parents. Toddler programs in particular encourage a wide range of interaction among the child, the parent and the librarian. The use of the Library for e-mail has burgeoned in recent years, especially for those unable to afford a computer at home and tourists. Libraries often are social gathering places for students, substituting for malls and movies. Literacy tutoring, language instruction, assistance with tax preparation, and other programs of interest to the community add to the use of libraries as community centers. Customers often mention a strong desire for traditional library decorum i.e. a quiet atmosphere for reflection, concentration and study. The need for quiet space needs to be balanced with the Library's role as a place of activity and excitement. Separate areas, where feasible, should be established to accommodate both needs. Strategic Plan for this Role - Priority: High The Library often functions as a community meeting place without any effort on the part of staff. It is a byproduct of students doing homework or people attending programs. The Library will: 1. Continue to offer programs on a wide variety of topics to the community. 2. The new Library to be designed will include spaces for community forums and programs, small conferences or group study rooms, and quiet reading areas. The above concepts are included in the following plans: Marketing Facilities ]7 ROLE 5 ASSISTANCE IN FINDING, EVALUATING AND USING INFORMATION EFFECTIVELY What is this Role? Libraries and library staff have always played an important role in facilitating the user's seamh for information and materials. The multi- faceted nature of library services and materials results in a need for that facilitation. Complex reference tools in print format require skills that most one-time users do not possess. Electronic reference tools require knowledge of effective search strategies to be useful. Bodies of literature, such as that written for children or young adults, are more successfully navigated when knowledge of that literature is possessed. The library often fills the role of information broker or middleman between the information provided and the information user. The Library attempts to recognize and collect works that are considered "standards" in their fields, while weeding out materials that carry outdated information. The development of library collections provides a stark contrast to the ungoverned I nternet, where the wealth of informational materials are neither selected nor collected but are of a timeliness and currency unmatched by print sources. The library provides a variety of options, often steering users in the best direction to fulfill their needs. Customers expect staff to be available, knowledgeable, and capable of helping them under all conditions. Strategic Plan for this Role- Priority: High/Medium The ability to help users navigate the resources, or educate customers to use materials self-sufficiently, requires a staff that is approachable, helpful and knowledgeable. The Library will: 1. Emphasize training of staff in the use of electronic and print media, resulting in a staff that is capable of guiding the information seeker to the most productive path possible. 2. Seek and develop means to educate information seekers regarding the ungoverned nature of the Internet, and the need for vigilance and critical thinking to evaluate the sources found there. 3. Develop core competency training, improve customer service skills, and refine staff's ability to analyze patron's information needs. The above concepts are included in the following plans: Core Services Training ROLE 6 PROMOTE AWARENESS OF AND PROVIDE ACCESS TO NEW COMPUTER TECHNOLOGY The Delray Beach Public Library currently provides access to on-line information through our network. The on-line catalog, Internet, and a variety of electronic reference databases are available within the Library and by April 2001 will be accessible through the Library's homepage. Word processing, spreadsheets and other software are also available. Library staff and volunteers, increasingly and routinely, provide instruction and assistance with these computerized services and software. The Library has experimented with providing group training on the use of the various resources but due to the limitations of the Library's physical layout, the experiment was unsuccessful and has been discontinued. Customers needing extensive training have been referred to the T.E.D. Center and to local businesses. In assisting customers, library staff must determine the levet of instruction to which individual users are receptive, and must judge whether to attempt to further develop the customer's electronic skill or to simply find and retrieve the most pertinent information on their behalf. Strategic Plan for this Role - Priority: Medium While the Library cannot replace computer education in a formal setting, we must strive to introduce and promote basic computer literacy in today's society. Every resident, regardless of age, economic status, or philosophical persuasion, deserves to have access to the electronic environment that will shape tomorrow's world. The Library will continue to serve the community by providing a gateway to these resources and by empowering people to know and use emerging technology. The Library will: 1. Continually evaluate and redesign the Library's website to make it easier for customers to access the Library's resources. 2. Maintain an ongoing technology training program for staff. Teach staff the theory and skills involved in teaching others. 3. Use a variety of methods and settings to teach users to navigate the Library's network and its resources. Design the new building to include facilities that will facilitate training of staff and public. 4. Promote awareness that not all information found on the World Wide Web is authoritative. 5. Educate users regarding legal issues, such as copyright law, expectation of privacy, and intellectual freedom. The above concepts are included in the following plans: Facilities Technology Training 2O ROLE 7 BASIC LITERACY What is this Role? Literacy is defined as the ability to read and write. The entire concept of "libraries" is based upon this knowledge. The Delray Beach Public Library believes the gift of reading and writing is extremely important, and therefore should be encouraged and pursued at every opportunity. Literacy skills are enhanced with the availability of reading materials appropriate for beginning readers, whether they are children or adult new learners. The library has always maintained on open-door policy of providing space for literacy tutors to meet and interact with students in a quiet and serene environment. Strategic Plan for this Role - Priority: Medium The Library maintains a successful relationship with the Palm Beach County Literacy Coalition and refers adults in need of literacy tutoring to the coalition. Adult learners have many reading difficulties and disabilities which can be best addressed by a reading specialist and not a librarian. The Library will focus on providing the necessary tools to reinforce literacy efforts. The Library will: 1. Continue providing information and referring people to existing community literacy programs. 2. Continue to provide high quality children's programming, which introduces books and reinforces the importance of reading. 3. Continue to provide collections of high interest/Iow vocabulary materials. 4. Continue to provide space for tutors and students to meet. 5. Investigate computer software to improve reading and writing skills. 6. Develop and implement book discussion groups for adults, teens and children. 7. Develop tools to assist parents with selecting materials for young readers. 8. Continue the Summer Book Caravan to introduce the Library to the community's young people and to encourage reading. The above concepts are included in the following plans: Core Services Programming Technology Marketing ROLE 8 CULTURAL AWARENESS What is this Role? Cultural awareness is the understanding of one's own cultural (social, artistic, intellectual, and spiritual) heritage and the cultural heritage of others. The Delray Beach Public Library reflects the culture of its community with library materials, services and programs. Programming is regularly scheduled that reflects the cultural diversity of the community. With free service, access to wide-ranging resources and services, the Library has a unique position as a cultural bridge for the community. Strategic Plan for this Role - Priority: Medium The Delray Beach Public Library with its free informational services, collections, services and programs, is a unique cultural institution for the community. The Library will: 1. Continue to collect materials in various languages for all ages that reflect the social, intellectual and cultural characteristics of the community. 2. Maintain, recruit and develop staffwho are fluent in languages that are reflective of the community. 3. Continue to provide programs that support participation and inclusion from all cultural elements. 4. Increase the amount of the materials budget for languages reflective of the community. 5. Continue to disseminate information for non-profit cultural agencies in the community. The above concepts are included in the following plans: Core Services Marketing Programming 22 ACTION PLANS The action plans that follow outline the direction for the Library for the next three years. They were developed after careful study of Delray Beach demographics, focus groups, survey results, and analysis of Library roles. These plans will be reviewed and revised, as necessary, on an annual basis. Plan A: Core Services' Plan Plan B: Facilities Plan Plan C: Financial Plan Plan D: Programming Plan Plan E: Technology Plan Plan F: Staffing Plan Plan G: Training Plan Plan H: Marketing Plan PLAN A - CORE SERVICES PLAN The Delray Beach Public Library's Core Services include: · Circulation · Reference · Children's Services · Community Enrichment Circulation: As part of the Library's mission, the Library is charged with providing the public with free access to a dynamic collection of library materials in a variety of formats. By providing an ever-changing collection, the Library provides the public the means for developing and enhancing their lives through lifelong learning. The Library will provide and maintain an extensive collection of circulating materials on a wide variety of topics in which the general pubic has a sustained interest. Collections will be easily accessible and organized to encourage public browsing by subject area. The Library may build substantial retrospective collections on some topics and may provide collections in considerable depth in subject areas of local interest. Reference: The goal of reference services is to help people of all ages find information that meets their diverse personal, educational, and professional needs. Reference Services, offered by the Library, provides prompt and accurate information in person, on the telephone, or electronically via e-mail. Children's Services: The goal of Children's Services is to encourage children, to develop a love of reading, learning and libraries, story times, puppet shows, the Summer Reading Program and other special events provide a comfortable setting where children's confidence, reading skills and sense of community are developed. Community Enrichment: This service promotes community enrichment, economic vitality and individual achievement by providing: access and training on the Intemet and electronic databases, access to electronic information from home or office, services for targeted groups such as the business community, and quality adult programs on literature and informational topics. Obiective One: Develop the materials collections to ensure diverse coverage of informational, recreational and educational materials in a variety of formats. Task 1.1 - Through the budgeting process, gradually increase the Funds expended on library materials from the current $4.25 per Capita to $7.50 per capita. Task 1.2 - Review and update the Collection Development Policy. Task 1,3 -Select and acquire 12,000 items per year for 2002-2005 bringing total holdings to 130,000 items by 2005. Objective Two: Standardize the quality of Reference Services and Reader's Advisory Service. Task 2.1 - Develop core competency benchmarks for staff at all levels by June 2004. Task 2.2 - Provide training for staff on Reference and Reader's Advisory core competencies by December 2002. Task 2,3 - Use core competencies benchmarks to evaluate employees performance by September 2004 and ongoing. Task 2,4 - Emphasize Reader's Advisory Services to educate users about the broad range of materials available to them. · Identify electronic Reader's Advisory resources and train staff on their use by July 2004. Task 2.$ - Increase the use of the Library by children and young adults. · Continue focus on youth programming to emphasize books and reading and include more family programming. · Establish an electronic book club (website) for children to review books and suggest titles by December 2003 and ongoing. · Maintain and continue to recruit members for a Teen Advisory Council to involve teens in the Library. · Implement an interactive website such as "Ask the Librarian" by August 2004. · Enhance outreach services to children and day care staff regarding the use of the Library, reading readiness sources, and the importance of sharing books with children. · Encourage children to read during the summer. · Continue the First Look/First Book Program. Obiective Three: Increase hours of operation. Task 3.1 - Research staffing needs and costs to open Monday - Thursday 9:00 a.m. - 9:00 p.m., Friday - Saturday 9:00 a.m. - 5:00 P.m. and Sundays 1:00 p.m. - 5:00 p.m. year round. Obiective Four: Promote community enrichment, economic vitality and individual achievement through reading and lifelong learning. Task 4.1 - Provide access to electronic resources by remote users by June 2002. Task 4.2 - Expand information services to the business community. · Provide information on Library Business Services to the business community through targeted library programs, tours or classes. Task 4.3 - Increase adult program attendance by 5% annually. Task 4.4 - Maintain and enhance Business Information Services to the community. PLAN B FACILITIES PLAN Obiective One: To ensure that the building and grounds are clean, safe, and inviting for all patrons and staff. Task 1.1 - Maintain performance of janitorial subcontractor. Task 1,2 - Investigate options for landscape maintenance, tree trimming etc. Task 1.3 - Monitor conditions of the buildings mechanical and electrical systems. Objective Two: Provide a new, state of the art library for Delray Beach. Task 2,1 - Acquire selected site by December 2002. Task 2.2 - Passage of referendum removing deed restriction by March 2001. Task 2.3 - Completion of inter-local agreements with Palm Beach County, for shared use and parking at the West Atlantic Avenue site by December 2002. Task 2,4 - Completion of agreement with CRA for acquisition of the West Atlantic Avenue site and divestiture of current library property by December 2002. Task 2.$ - Completion of programming phase of building plans by May 2001. Task 2.6 - Establishment of fundraising subcommittee by October 2003. Task 2.7 - Completion of schematic design by September 2001. Task 2.8 - Public launch of fund drive by Novemebr2003. Task 2.9 - Completion of construction drawings - February 2004 Task 2.10 - Groundbreaking - June 2004 27 Task 2.11 - Selection of vendor for opening day collection - December 2004 Task 2.12 - Substantial completion of building - August 2005. Task 2.13 - Selection and ordering of furniture, shelving etc. - January 2005 Task 2.14 - Receipt and set-up of furniture- August/September 2005. Task 2.15 - Receipt of book collections - September 2005. Task 2.16 - Formulation of Grand Opening Gala Committee - January 2005 Task 2.17 - Grand Opening Celebration - October 2005. 28 PLAN C FINANCIAL PLAN Goal One: To garner sufficient financial support to be able to accomplish the Library's mission and achieve its vision. Obiective One: Increase the level of support provided by the City of Delray Beach to $25 per capita. Task '1,1 - Provide regular reports to the City Manager and Commissioners on the Library's accomplishments and impact on the community. Task 1,2 - Lobby City Commissions for an increase in the Library grant. Task 1.3 - Lobby local state legislators for an increase in state aid to public libraries, Obiective Two: Raise sufficient funds to construct and furnish the new library and establish a permanent endowment to assist in funding ongoing operations. Task 2.1 - Recruit a capital campaign committee. Task 2,2 - Investigate re-establishment of the Library Foundation, Task 2.3 - Continue presenting the Library's plan to community groups. Obiective Three: Improve fund solicitations to maximize results. Task 3.1 - Develop database of most likely donors. Task 3.2 - Solicit and develop corporate sponsors and members, Task 3.3 - Increase Library Association membership. PLAN D PROGRAMMING PLAN Goal One: To provide informational, educational, and culturally enriching programs and exhibitions which are reflective of our diverse community. Obiective One: To provide cost effective, theme-based programs and exhibitions which may also enhance patrons interest in Library collections and services. Task 1.1 - The Community Relations Director will identify annually, by September, themes for annual programming and exhibitions. Task 1.2 - The Library Director and Community Relations Director will establish an annual programming budget by August of each year. Task 1.3 - Programs will showcase local artists, actors, musicians, cultural organizations, and exhibitions to complement the current programming theme. Task 1.4 - The Library will continue the four book discussion groups held in the Library and investigate expansion of the program. The Programming Plan will be reviewed and revised annually by September. 30 PLAN E TECHNOLOGY PLAN Goal One: To update the Library computer network to provide faster, more efficient access to electronic resources for Library customers. Objective One: The Library will replace its current library automation software, Athena, with a more robust, fully functional system that will provide a full range of services to customers both on-site and remotely via the Internet. Task 1.1 - Complete technology plan for th enew library by December 2003. Obiective Two: The Library will review and incorporate appropriate technologies to allow upgrading and enhancing hardware, software and telecommunications capability as needed. Task 2.1 - Establish a computer workstation replacement plan. Task 2.2 - Phase out obsolete workstations according to the replacement plan. Task 2.3 - Investigate the use of self-checkout and self-check in Technologies and select vendor for inclusion in the new Library by November 2004. Objective Three: Increase network bandwidth, augment the speed and enhance Internet access. Task 3.1 -Investigate implementation of wireless technology in the new library Objective Four: Identify sources to supplement the automation budget. Task 4.'1 - Continue to apply for e-rate funds as they become available on an annual basis. Task 4.2 - Seek additional funding sources such as grants on an ongoing basis. 3! PLAN F STAFFING PLAN Goal One: To maintain adequate levels of public service, support and administrative staff to carry out the Library's goals, objectives and tasks. Obiective One: Identify staffing requirements for the new building. Task 1.1 - Determine hours of operation for new library. Task 1.2 - Determine minimum number of staff required to operate new facility based on number of service points and hours of operation. Task 1.3 - Meet with City Manager to discuss phase-in of additional staff through annual budget process. Objective Two: Retain existing staff and enhance recruitment for new employees. Task 2.1 - Conduct annual salary and benefit survey of competitors in our job market and the City of Delray Beach by July each year. Task 2.2 - Enhance reputation of the Library by publicizing library news and events in library literature. Task 2.3 - Establish a tuition reimbursement plan for staff to improve staff qualifications and to allow upward mobility. PLAN G TRAINING PLAN Goal One: To train staff in the use of the varied range of informational, educational and recreational resources available through the Library and to assist staff in their professional responsibilities. Obiective One: To design, develop and implement an ongoing schedule of staff training covering three major areas; computer training, customer service training, and core competencies (see attachment A). Task 1.1 - By September 2003, develop a plan that will include a cost analysis and the following elements: · Investigating existing training models and exploring various training options i.e. on-the-job, in-house, video, online tutorial, outside sources i.e. vendors, SEFLIN, Solinet, LCOPB, etc. · Selecting the most appropriate training method. · Identifying trainers and assigning the training. · Deciding where training will be conducted. · Developing a schedule of training. · Establishing a means of evaluating the training. Task 1.2 - Training will begin by March 2004. Goal Two: To provide training to customers on the use of electronic resources in order to enable them to be self-sufficient in the use of these products. Objective One: To design, develop and implement an ongoing schedule of public training covering two major areas: Computer Training and Library Resources (see attachment B). Task 1.1 - Investigate existing training models and explore various training options i.e. in-house, vendor, video, online tutorial, volunteer, etc. by December 2001. Task 1.2 - Develop a plan for each component that will include: · Cost analysis · Selecting the most appropriate training method. · Identifying trainers and assigning the training. · Using in-house and outside sources to train the trainers. · Identifying those who need to be trained. · Developing a method of evaluating the trainers' skills. · Deciding where training will be held. 33 · Developing a training schedule. · Establishing a means of evaluating the training. Task 1.3 - Training will begin by May 2002. 34 ATTACHMENT A TRAINING PLAN STAFF TRAINING COMPONENTS Computer Training: 1. Basic computer literacy - using a mouse and windows. 2. Databases 3. SIRSI - beginners, advanced, refresher. 4. Internet and e-mail. 5. PC troubleshooting - for public services staff. 6. Office software. Customer Service Trainin.q: 1. Phone etiquette 2. Communication skills 3. Resolving problems and conflicts. 4. Marketing the Library and effective public relations. Core Competencies: 1. Circulation 2. Adult Reference Services 3. Youth Services 35 ATTACHMENT B TRAINING PLAN PUBLIC TRAINING COMPONENTS Computer TraininR: 1. Basic PC Training - to include training on the basic use of all in- house computer equipment. 2. Basic Internet Training - to include an introduction to the Internet, search engines, web browsers, and site evaluation. 3. Advanced Internet Training - to include training on subject-specific topics and advanced searching concepts. 4. E-mail - to include training on popular free e-mail services available over the [nternet. Library Resources: 1. Online Catalog - to include an overview of what services and indexes are available through the SIRSI/COALA System and how to make use of them. 2. Library Databases - to include basic classes offering an overview of databases available through the Library and advanced classes on specific databases and subject areas. PLAN H MARKETING PLAN Goal One: To increase public awareness and usage of the Library and its resources, programs and services. Objective One: Establish an ongoing marketing campaign to promote public awareness and usage of the Library, its programs, collections and services. Task '1.1 - Establish a Marketing Committee, by April 2002, chaired by the community Relations Director, whose charge is to develop a marketing plan on an annual basis. · The Marketing Committee will develop a Library logo and slogan by December 2002. · The Marketing Committee will identify annual literacy events to promote via the net page and if appropriate, media, flyers, bookmarks and bibliographies by September 2002, i.e. Library Lover's Month (February), National Library Week (April), Teen Read Week (October), Children's Book Week (November). Task 1.2 - The Marketing Committee will evaluate the Library newsletter and its effectiveness. Task 1.3 - By May 2002 Community Relations will design, point, and distribute the following Library service flyers or brochures: · Basic services - Delray Beach Public Library- At Your Service. · Suggested web sites for targeted audiences i.e. children. · Others identified by staff. Task 1.4 - The Marketing Committee will investigate establishing community and corporate relationships for distribution of Library promotional materials. Obiecfive Two: Utilize the Library's website for marketing purposes. Task 2.1 - The design of the current Library web page will be reevaluated on an ongoing basis. Obiecfive Three: Establish development strategies that will maximize the Library's long term fund raising potential. 37 Task 3.~1 - Establish a committee of community members and Library supporters that have the ability to contribute resources such as contacts, funding, or in-kind support by July 2002. The committee will: · Work with the Library board and staff to define development tasks and create a plan by November 2002. · Investigate the reestablishment of the Library Foundation. · Develop and host one major fundraising event on an annual basis. · Seek to develop partnerships with the business community to sponsor campaigns and help offset costs though pro bono assistance on an ongoing basis. · Evaluate the current fundraising activities and make recommendations for improvement. · Develop and initiate planned giving opportunities. Task 3.2 - Identify possible grant opportunities. 38