Res No. 42-17RESOLUTION 42-17
A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF
DELRAY BEACI-L FLORIDA, APPROVING AND ADOPTING THE
PROGRAM FOR PUBLIC INFORMATION, THE FLOOD RESPONSE
PREPARATION PLAN, THE FLOOD INSURANCE COVERAGE
IMPROVEMENT PLAN, AND PROVIDING FOR AN EFFECTIVE
DATE.
WHEREAS, portions of the City of Delray Beach (City) is located in a special flood hazard area; and
WHEREAS, the City participates in the Community Rating System (CRS) which is a part of the
National Flood Insurance Program; and
WHEREAS, the City desires to mitigate flood damage in the community by establishing an effective
program for providing pertinent flood -related information to the community; and
WHEREAS, the City desires to reduce flood insurance rates for property owners; and
WHEREAS, the City appointed Sue Leonard, Connor Lynch and Jesse Flowers along with staff to
serve on the Program for Public Information Committee to inform the public about flood hazards in Delray
Beach; and
WHEREAS, the Public Information Committee has developed a Program for Public Information; and
WHEREAS, the Public Information Committee has developed a Flood Response Preparation Plan
Flood; and
WHEREAS, the Public Information Committee has developed a Flood Insurance Coverage
Improvement Plan.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF
DELRAY BEACI-I, FLORIDA, AS FOLLOWS:
Section 1. The City Commission hereby adopts the Program for Public Information, the Flood
Insurance Coverage Improvement Plan, and the Flood Response Preparation Plan as Exhibit "A'; and
Section 2. This Resolution shall become effective immediately upon its adoption.
PASSED AND ADOPTED in regular session this 2nd day of August, 2017.
AYOR
ATTEST:
City Clerk
City of Delray Beach, Florida
Program for Public Information (PPI) 2017
BackLyround
The City of Delray Beach has developed an outreach program over the years to educate the community
concerning matters pertaining to floodplain management and to highlight its importance to the
community. This outreach has included implementation of a multi- jurisdictional CRS Outreach Projects
Strategy.
In October 1994, the City of Delray Beach qualified for the Community Rating System (CRS)
Program. CRS is a part of the National Flood Insurance Program (NFIP). It provides reductions to flood
insurance premiums in participating communities. The reductions are based on community floodplain
management programs, including public information activities. To keep those discounts, communities
must continue to implement their programs and provide status reports to the NFIP each year. Since its
entrance into the CRS Program, the City has prioritized the dissemination of flood -related
information to its residents and businesses.
The City of Delray Beach values matters of environmental concern. To this end, it has emphasized
not only the life and property protection components of floodplain management but also the natural
and beneficial functions of floodplains and the maintenance of open space. Furthermore, it
continues active compliance with the MS4 program (Municipal Separate Storm Sewer Systems). The
MS4 program is part of the US Environmental Protection Agency's efforts to reduce pollution caused by
untreated stormwater runoff.
The City is pleased that its efforts can not only prove beneficial to the Delray Beach community through
mitigation of the hazardous effects of flooding, but they can also prove beneficial in maximizing credit in
the CRS program by conforming to the PPI standard outlined in the 2013 CRS Coordinator's Manual.
PPI Committee
The City's Program for Public Information Committee is composed , of key individuals representing
applicable departments in the City as well as key community stakeholders representing a broad range of
the City's citizens and businesses. The PPI Committee met three times to develop a Program for Public
Information:
• August 24, 2016
• January 6, 2017
• February 17, 2017
Program for Public Information Page 1 of 19 March 2017
This document will serve as the community's guide to implement and expand the effectiveness of
dissemination of floodplain management information to its public.
Meetings were held at the City Environmental Services Building. The PPI Committee members include
three stakeholders and three City staff members, one of whom is a Certified Floodplain Manager.
Standing, back row: Nora Emmanuel, Janet Meeks, Sue Leonard. Seated: Trevor Feagin, Ana Puszkin-Chevlin,
Connor Lynch. Missing from photo: Steve Tobias, Jesse Flowers, II, Steve Hynes
City of Delray Beach Stakeholders:
Jesse M. Flowers, II, Community President, CenterState Bank, Delray Beach. CenterState
Bank is a Florida -based community bank providing traditional deposit and lending products and
services to commercial and retail customers. Chairman's Club member of the Greater Delray
Beach Chamber of Commerce, and serves on the Chamber Board of Directors Executive
Committee.
Connor C. Lynch, ARM, All?, COO / Producer, Plastridge Insurance Agency. Plastridge
Insurance Agency specializes in insurance for businesses and individuals to long-term South
Florida customers since 1919. Chairman's Club member of Greater Delray Beach Chamber of
Commerce, and serves on the Chamber Board of Directors.
Sue Leonard, PA, Real Estate Broker, Professional Realtor, Re/Max Advantage Plus, full service
real estate company, Member of Greater Delray Beach Chamber of Commerce
City of Delray Beach Staff:
Steve Tobias, CFM, Chair, City of Delray Beach Chief Building Official; CRS Coordinator
(representing the City's Building Division)
Steve Hynes, City of Delray Director of Emergency Management (representing the City's Police
Department, Emergency Management Division)
Program for Public Information Page 2 of 19 March 2017
Janet Meeks, City of Delray Beach Director of Public Affairs (representing Public In. nation),
who replaced Roseanne DeChicchio on the PPI committee, who retired in January 2017
CRS Max Consultants, Inc. served as facilitator in the development of the PPI.
Other participating City of Delray Beach Staff Members:
Ana Puszkin-Chevlin, Ph.D., Sustainability Officer
Trevor Feagin, Sustainability Office, GIS Specialist
Nora Emmanuel, Digital Media, Public Relations Coordinator in the Public Affairs
Department
Assessment of Public Information Needs
After a brief introduction to the National Flood Insurance Program and the Community Rating System,
the committee began by assessing the community's public information needs pertaining to the local flood
hazard.
In the City of Delray Beach intense or prolonged, concentrated rain is the primary cause of localized
flooding and storm surge. Major rainfall events occur in association with hurricanes, tropical storms, and
thunderstorms associated with frontal systems. This overabundance of rainfall creates saturated soil
conditions, after which additional rain causes surface ponding or an overflow of catchment canals and
ponds. This can result in street and yard flooding, which is regarded as nuisance flooding. Flood damage
to buildings is an issue for the community, as attested by the historical flood insurance claims. The City
has one Repetitive Loss Property, as identified by FEMA.
For a community that is vulnerable to flooding, the importance of dissemination of public information
concerning the flood hazard and its mitigation is particularly important.
Target Areas:
The committee agreed that, while it is important that the whole community continue to receive public
information pertaining to flooding, there are some areas and groups that particularly need to be targeted.
1. Target area #1: Properties within the Repetitive Loss Areas: Any area that has been subject to
repetitive losses from flooding, as defined by the NFIP, needs to be especially targeted for public
information. A special outreach project entailing an advisement to the properties in these areas in
the City will continue to be undertaken. The four advisements specified in the 2013 CRS
Coordinator's Manual will be included.
2. Target area #2: Properties within the Special Flood Hazard Area: All these property owners and
renters could benefit from public information, especially that which encourages purchase of flood
insurance.
3. Tarcet area #3: Coastal businesses and residents: Properties located on the Atlantic Ocean. This
was determined to be another appropriate target area.
4. Target area #4: Marina District: Buildings were constructed predominantly between 1922 and
1943 by prominent seasonal residents who enjoyed its close proximity to the ocean and the
Program for Public Information Page 3 of 19 March 2017
Intracoastal Waterway. The Marina District was designated a historic district in the Local
Register of Historic Places in 1988.
Target Audiences:
The committee recognized several additional target audiences, other than those characterized by target
areas, which need flood -related information.
1. Target audience #1: Homeowner and condominium associations: Because homeowner and
condominium associations typically concern themselves with matters vital to their respective
communities, this was determined to be an appropriate target audience.
2. Target audience #2: Faith -based communities: Delray Beach includes a strong faith -based
community. Targeting this group could prove to be an effective means of grass roots
dissemination of flood related information.
3. Target audience #3: Vulnerable and disadvantaged populations: Because vulnerable and
disadvantaged populations are often the most at risk of not being prepared for the flood hazard,
this is determined to be an appropriate target audience.
4. Target audience #4: High School students: Young people can effectively bring the message of
preparedness home to their families. Furthermore students who are prepared are more confident
during emergencies and disasters. Presentations can be given to students and brochures
distributed to be taken home. The more students know about flooding and hurricane preparation,
the better they can deal with it, before, during and after a flood event.
5. Target audience #5: New arrivals to the City: The City has access to new homeowners when
they set up their water accounts. Providing helpful information concerning flooding may be
especially effective at a time when the importance of property protection is especially
pronounced.
Target audience #6: Chamber of Commerce: The Chamber of Commerce has easy access to
businesses in the City via social media and email.
Program for Public Information Page 4 of 19 March 2017
Included in the assessment of public information was an assessment of the projects which are already
being undertaken both by the various departments within the City and by stakeholders and agencies
outside the City. A listing of some of the projects identified is included in Table 1 below.
Table 1. Other Public Information Efforts
Organization
Project
Subject Matter
Frequency
Handouts and brochures distributed
City of Delray Beach
annually and available at various
Various flood -related topics
Year-round
locations
Facebook and Twitter messages
Various flood -related topics
Year-round
Press releases
Various flood -related topics
As needed
Website
Various flood -related topics
Year-round
Flood hazard areas, Flood
City Public Information
Office
Map inquiry service
Insurance 101, flood protection
Year-round
MS4 Projects, Swale and Canal
Take care of your storm drain;
Maintenance, Illegal Dumping
protect water quality, no illegal
Year-round
Signage, etc.
dumping
Mitigate flood damage, flood
City Public Utilities
Utility billing mailings
insurance, protect storm water,
prevent flooding and other
Monthly
Departments
messages as deemed appropriate
South Florida Water
Management District
Handouts on water flow and
Stormwater management
Available ear -
Y
Stormwater management
round
Local TV Stations
Hurricane preparedness
publications
Hurricane preparedness
Annually at
beginning of
hurricane season
Regional network TV and
Preparation for and response to
radio stations
Coverage in hurricane season
hurricanes and floods
May - November
Florida Power & Light
Hurricane preparedness
pamphlet included with monthly
Preparation for hurricanes and
May
bill
storm surge
Southeast Florida Regional
Climate Compact
Various publications and policy
Sea level rise
Year-round
recommendations
An assessment of flood insurance coverage was also conducted and is discussed later in this report.
Messages and Outcomes
After assessing the Community's flooding information needs, the PPI Committee identified the following
as the priority messages. Each message has a desired, measurable, outcome, as shown in Table 2.
Program for Public Information Page 5 of 19 March 2017
Outreach Projects to Convey Messages
After determining the messages and their desired outcomes, the committee proceeded to identify outreach
projects to convey the messages. The PPI Committee identified over 30 projects and initiatives that are
recommended to be implemented. Many of the projects have already been established and their continued
implementation is recommended. Other projects are specific recommendations of the committee that can
be implemented to enhance the current outreach program. Table 5, included at the end of this report,
represents a compilation of the recommended projects, complete with the assignment as to who is
responsible for implementation and when implementation is anticipated.
Some discussion ensued concerning the benefit of utilizing stakeholders to disseminate information. The
committee noted that its representation in the Delray Beach Chamber of Commerce can facilitate the
dissemination of flood -related information to business members throughout the community. Furthermore,
flood insurance information will be distributed through the area's insurance agencies.
Other Public Lnformationn Initiatives
In addition to the outreach projects recommended in Table 5 there are other important public information
initiatives that are an integral part of the community's CRS program. The PPI Committee acknowledges
the importance of advertising through public information venues the various services that the City offers,
some of which are credited in the CRS program under other activities. In particular, the City will advertise
the following assistance that it offers:
Program for Public Information Page 6 of 19 March 2017
Table 2. Messages and Desired Outcomes
Message
Outcome
1.
Know your flood hazard
More map information inquiries
2.
Insure your property for flood hazard
Increase in the number of flood insurance policies
3.
Protect people from the hazard
Fewer water rescues and police citations for ignoring
barricades
4.
Protect your property from the hazard
Reduced property loss due to flooding
5.
Build responsibly
Reduced number of building department citations
6.
Protect natural floodplain functions
Improved water quality as reported in NPDES
7.
Be prepared for hurricanes and storm surges
Reduced property loss from hurricanes and storm
surges
8.
Maintain your stonndrains
Reduced street flooding events from clogged stormdrains
9.
Drive responsibly in flood events
Reduced reports of stalled cars and home flooding from
traffic wake
10.
Plan for sea level rise
Increased openness to freeboard restrictions and other
mitigation
Outreach Projects to Convey Messages
After determining the messages and their desired outcomes, the committee proceeded to identify outreach
projects to convey the messages. The PPI Committee identified over 30 projects and initiatives that are
recommended to be implemented. Many of the projects have already been established and their continued
implementation is recommended. Other projects are specific recommendations of the committee that can
be implemented to enhance the current outreach program. Table 5, included at the end of this report,
represents a compilation of the recommended projects, complete with the assignment as to who is
responsible for implementation and when implementation is anticipated.
Some discussion ensued concerning the benefit of utilizing stakeholders to disseminate information. The
committee noted that its representation in the Delray Beach Chamber of Commerce can facilitate the
dissemination of flood -related information to business members throughout the community. Furthermore,
flood insurance information will be distributed through the area's insurance agencies.
Other Public Lnformationn Initiatives
In addition to the outreach projects recommended in Table 5 there are other important public information
initiatives that are an integral part of the community's CRS program. The PPI Committee acknowledges
the importance of advertising through public information venues the various services that the City offers,
some of which are credited in the CRS program under other activities. In particular, the City will advertise
the following assistance that it offers:
Program for Public Information Page 6 of 19 March 2017
• Activity 310 (Elevation Certificates): The availability of elevation certificates will
continue to be advertised in a Utility bill and on the City website.
• Activity 320 (Map Information Service): This service continues to be offered. Three new
CRS map information elements will be chosen to maximize points prior to the CRS
Modification in 2017. This service will be advertised on a utility bill. The utility bill
mailings include realtors, insurance companies, and lending institutions in the City.
• Activity 340 (Hazard Disclosure) : This disclosure is required in coastal communities such
as Delray Beach by Florida State Statute.
• Activity 350 (Flood Protection Information) : The PPI Committee agreed that the City has
an excellent and informative website which covers all of the 10 messages chosen by the
committee. The website will be updated prior to the CRS 2017 Modification. There is a link
to the Broward County Emergency Management website that covers the warning and
evacuation topics in depth.
• Activity 360 (Flood Protection Assistance) : The City continues to offer these services to
the community, and will advertise the services, including site visits on utility bills. The
service will also be advertised in the annual mailing to repetitive loss areas.
• Activity 540 (Drainage System Maintenance) : The "no dumping" regulations will
continue to be advertised on utility bills and on social media.
• Activity 610 (Flood Warning and Response) : Flood warning, evacuation instructions and
safety information will be advertised to the entire community on Utility bills, at least
annually, and included on the City website and social media
Flood Response Preparations
In addition to projects that are implemented every year, the PPI Committee recommends projects that will
be implemented immediately before, during, and after a flood. These projects are ready for reproduction
and dissemination after a flood warning. A copy of the Flood Response Preparations document was
distributed for the Committee to examine and discuss. Additionally, Steve Hynes, City of Delray Beach
Director of Emergency Management, the member of the committee most knowledgeable of emergency
management, studied the document and recommended its implementation as a toolkit for the City to
utilize as deemed most appropriate in the event of a major flood or hurricane event. The projects are
briefly described in this PPI at the end of Table 5.
Implementation, Monitoring and Evaluation
Upon adoption of the PPI Report, the various entities listed in Table 5 will begin implementation of the
projects included in the PPI. The CRS Coordinator will monitor the projects as they are developed, as
well as their results. He/she will record inputs from PPI Committee members and suggestions from other
City employees and stakeholders participating in the activities.
The PPI Committee will meet at least once each year to review the implementation of these projects and
initiatives. At that time, the status of the projects will be explained and progress toward the outcomes
will be discussed. The committee will review the outcomes of each individual activity to change, add, or
approve them. An evaluation report will then be written and sent by email for approval by the committee.
Upon approval it will be sent to the Commission and submitted as part of the City's annual recertification
package to the Community Rating System. A review and evaluation of the Flood Insurance Promotion
component of the PPI will be included in this document.
Program for Public Information Page 7 of 19 March 2017
Flood Insurance Promotion
In addition to serving as the City's Program for Public Information Committee, the members chose to
function also as its Flood Insurance Promotion Committee. The committee was structured with this
purpose in mind; all CRS committee membership requirements are met.
Flood Insurance Coverage Assessment.-
Identification
ssessment:
Identification of Target Areas
The committee identified the same three target areas as were previously identified in this PPI Report:
1. Target area #1: Properties within the Repetitive Loss Areas: Any area that has been subject to
repetitive losses from flooding, as defined by the NFIP, needs to be especially targeted for public
information, including insurance promotion. A special outreach project entailing an advisement
to the properties in these areas in the City will continue to be undertaken.
2. Target area #2: Properties within the Special Flood Hazard Area: All these property owners and
renters could benefit from public information, especially that which encourages purchase of flood
insurance.
3. Target area #3: Coastal businesses and residents: Properties located on the Atlantic Ocean. This
was determined to be another appropriate target area for flood insurance promotion.
4. Target area #4: Frog Alley Although not in the SFHA, this area historically has flooding during
times of heavy rain over a short period of time. This area would best be served by information
provided by faith -based organizations and in the Creole language.
5. Target area #5: Military Trail and Linton Boulevard intersection: This area is not in the SFHA,
but does have drainage problems during times of heavy rain over a short period of time, on all
four corners, including the hospital.
Program for Public Information Page 8 of 19 March 2017
The map below depicts the distribution of all historical flood insurance claims in Delray Beach by census
block. The flood insurance claims data was provided by FEMA and is dated December 31, 2011. This is
the most current data available to the City as of the date of the completion of this report. Care was taken
not to violate privacy rights.
A&
NORTH
'.. aere:m �r cmims pe. Aaeressas
ENVIRONMEENTADLSERVIVICCESDEPAARRTMENT CLAIMS % PER ADDRESSES IN CENSUS BLOCKS
434 SOUTH SWINTONAVENUE OELM EEAGH, FL33
Program for Public Information Page 9 of 19 March 2017
Map Flood Insurance Coverage
The GIS Department of the City of Delray Beach developed a map depicting the flood insurance coverage
within the community. The map was based upon a template that had previously proven beneficial in the
Village of Wellington, which is located in South Florida, and is included as a national example in the
CRS Resources website. The concentration of flood insurance policies in designated areas enables an
easy comparison of areas in the city. Discussions with CRS authorities led to the determination that
census blocks could form a good unit of evaluation. First, it is a unit available to all communities.
Second, the units are typically drawn to cover relatively homogenous populations, which is beneficial in
determination of strategies to increase flood insurance coverage. Finally, the size and number of such
units are manageable for a community the size of the City of Delray Beach. A comparison of the
concentration of flood insurance policies in each census block helps to gain a clearer understanding of the
various factors that determine flood insurance coverage. The map is color coded, enabling a viewer to
observe at a glance those areas that have a greater, or lesser concentration of flood insurance policies.
Program for Public Information Page 10 of 19 March 2017
Vel
IK jr
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'A '
i
iobi.Poli<iesea
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iawl oollbr
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F.-.1111
Percent of Paftm Per And—.
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rows Potieie� e34
I
NIONDICSDARMEEVRNMEEAL SERVICES TNT
Aad SOUTH SVANTONAVENUE OELRAYSEACH. FL 33444
POLICIES % PER BLOCK
Program for Public Information Page 11 of 19 March 2017
The PPI Committee used this map to make some helpful assessments of the flood insurance coverage.
Following are some of the assessments made:
• Some areas in the city that have many claims will not be in a SFHA when new FEMA FIRMS
are adopted, so those people will have less incentive to purchase flood insurance.
• The City doesn't have any details about what caused claims from the 1970's and 1980's.
• An analysis of the dates of claims compared with records of drainage projects indicates that
some of the areas that were formerly subject to flooding are no longer as vulnerable, due to
capital drainage improvements through the years. This was particularly evidenced in the
barrier island area.
Flood prone areas in the City include a neighborhood known as Flog Alley. This area
would benefit most from using churches as stakeholders to distribute information related to
flooding. Many residents in this area speak Creole.
The area near the hospital at Military Trail and Linton Boulevard is flood prone, including
all four corners. This census block has 10-20% flood insurance policy coverage and zero
flood claims.
Table 3 below provides a summary of the number of buildings in the respective flood zones and the
number of policies in Delray Beach, based upon 2016 statistics, provided to the City by ISO:
Table 3: Insurance policies and buildings in flood zones
Flood Zone
# of
Policies**
# of
Buildings*
A01-30 & AE
5,311
1,619
A
4
AH
1
D
1
Outside SFHA
2,434
*Many buildings contain hundreds of condo units
**Includes both structure and separate contents flood insurance policies
Program for Public Information Page 12 of 19 March 2017
Table 4 summarizes the statistics of both policies in force and past claims, based upon 2016 statistics.
Table 4: City of Delray Beach Insurance Statistics as of November 30, 2016
Flood
Policies
Insurance in
Number of$
of Closed
Adjustment
Zone
in Force
Premium
Force
Closed Paid
paid Losses
Expense
Losses
A01-30 &
5,311
$2,702,153
$1,285,088,100
144
$945,191.91
$63,722.75
AE Zones
A Zones
4
$4,293
$1,107,200
2
$1,887.43
$650.00
AH Zones
1
$876
$250,000
0
0
0
D Zones
1
$1,469
$150,000
12
$18,784.98
$2,050.00
B, C &X
Zone
Standard
869
$548,277
$178,912,700
150
$941,777.79
$51,604.49
Preferred
1,565
$661,509
$461,713,000
29
$579,972.29
$35,544.76
Total
7,751
$3,918,577
$1,927,221,000
337
$2,487,611.00
$153,570.00
Narrative Summary
The committee was in agreement that the promotion of flood insurance is a very important message for
the Delray Beach community and that it needs to be prioritized. This message can hopefully serve to
increase flood insurance coverage throughout the community. In addition to the repetitive loss area, the
committee also identified the floodplain and the barrier island (coastal) area and two other areas as target
areas for flood insurance promotion. Improvements should include all of the items below:
Increasing the number of buildings insured throughout the community, and especially within
the target areas
Increasing the number of properties with contents coverage
Increasing the number of properties outside the SFHA with insurance
Coverage Improvement Plan:
Projects Designed to Increase Flood Insurance Participation
In addition to the activities already identified in the previous sections of this PPI document, including
Table 1, there are other activities already being implemented to promote flood insurance. There are
informative brochures in local insurance agency offices, and there are incentives to provide flood
insurance. Additionally, this community receives FloodSmart commercials on television.
Letter from Mayor: One key component of the coverage improvement plan is the letter from
the Mayor to all properties in the city encouraging residents and businesses to consider
purchase of flood insurance.
Program for Public Information Page 13 of 19 March 2017
2. Outreach to property owners in Target Areas: The committee determined that perhaps the ones
who need the message of flood insurance promotion most are the ones most vulnerable to
flooding. These will be the recipients of several mailed outreach projects.
3. Social media postings: Because the City of Delray Beach has developed effective social media
capabilities, this will be implemented to get the flood insurance promotion message out.
Technical Assistance
The City is committed to providing technical assistance pertaining to advising people who have questions
about flood insurance. As this is a new CRS activity, it has not yet been advertised, but will be in the
future on a Utility bill that is delivered to every address in the community and on the City's website.
Adoption
This document will become effective when it is adopted by the City of Delray Beach Commission. The
adoption is anticipated at the Commission Meeting.
Program for Public Information Page 14 of 19 March 2017
The following projects highlighted in gray have been implemented
Table 5. PPI Projects and Initiatives
Outreach Projects (OP)
Target
Message(s)
Outcome
(See Table
(See Table
Project
Assignment
Schedule
Stakeholder
Audience
2)
2)
Flood Hazard
1-10
1-10
Information sent to
CRS Coordinator
Monthly
every address on utility
bill
1-2,5-8
1,25-8
Home Depot Hurricane
CRS Coordinator
Annually
Home Depot
& Flood Expo
Yellow Pages Flood
PBCo Emergency
Palm Beach
1-8
1-8
Hazard Information
Management
Annually
County /
Division
AT&T
Salt Water
2, 10
2, 10
King Tide Event at
Sustainability
October
Brewery /
Brewery
Division
Plastridge
Insurance
Twitter and Facebook
CRS Coordinator /
1-10
1-10
postings of flood
Public Information
Year-round
information
Officer
Flood insurance
promotion letter from
April/May (after
1-10
1-10
elected official with
CRS Coordinator
2017 election)
flood flyer enclosed
370
Locally produced TV
Palm Beach County
All
2-9
2-9
shows and public
Division of
Year-round
Palm Beach
properties
service announcements
Emergency
Management
County
in the City
1-9
1-9
Hurricane Expo
Boynton Beach
Annually — June
Boynton
Mall
Beach Mall
Hurricane Preparedness
Local TV
3-4,8-9
3-4,8-9
Guides Published by
Local TV Channels
Annually in May
Channels
Local TV Channels
Hurricane Preparedness
3-4,8-9
3-4,8-9
Guide published by
Palm Beach Post
Annually in May
Palm Beach
Palm Beach Post
Post
Newspaper
Publications for pick-up
1-10
1-10
(brochures, etc.)CRS
Coordinator
Year-round
FEMA
concerning floodplain
management
10
10
Presentations at after-
Parks Department /
October, April
school program
Sustainability
Children's' SLR
Sandoway
10
10
education
CRS Coordinator
Discovery
Center
Always Delray
1, 4, 6, 10
1, 4, 6, 10
Comprehensive Plan
Sustainability Dept
On-going
Public Forums
Program for Public Information Page 15 of 19 March 2017
Table 5. PPI Projects and Initiatives
Outreach Projects (OP)
Target
Message(s)
Outcome
(See Table
(See Table
Project
Assignment
Schedule
Stakeholder
Audience
2)
2)
Code Red (Reverse
Emergency
As needed for
3-4,7,9-10
3, 4, 7 and 9
911) Messages to
Management
subscribers
Division
emergencies
Public presentations by
Palm Beach County
1-4,7
1-4,7
Palm Beach County
Division of
Emergency
Year-round
Palm Beach
Emergency
Management
County
Management Staff
Speakers Bureau
Palm Beach County
Palm Beach County
1-10
1-10
website (CRS Activity
Division of
Year-round
Palm Beach
350)
Emergency
County
Management
Property Protection
1,4-5
1,4-5
Advice/Site Visits
CRS Coordinator
Year-round
response (Activity 360)
1-10
1-10
Public Library (Activity
CRS Coordinator
Year-round
350)
1,6
1,6
Map inquiry service
CRS Coordinator
Year-round
(Activity 320)
City website flood and
1-10
1-10
preparedness
Public Information
Year-round
information (Activity
Officer
350
July; more
Repetitive
Repetitive Loss Areas
frequent
Loss
1-10
1-10
Outreach — with Flood
CRS Coordinator
messaging
property
Hazard brochure
pertaining to
areas
enclosed
flood insurance
promotion
Homeowner
Email concerning flood
and Condo
1-10
1-10
CRS Coordinator
May
Associations
awareness
Homeowner
Publications for pick-up
and Condo
1-10
1-10
(brochures, etc.) related
CRS Coordinator
May
FEMA
Associations
to flooding
Emails, social media
Chamber of
posts and flood
CRS Coordinator/
Chamber of
Commerce
1-10
1-10
awareness information
Chamber of
Year Round
Commerce
to Chamber of
Commerce
Commerce Members
Coastal
businesses
1-10
1-10
Distribution of flood
CRS Coordinator
July
and
awareness material
residents
Program for Public Information Page 16 of 19 March 2017
Table 5. PPI Projects and Initiatives
Outreach Projects (OP)
Target
Message(s)
Outcome
Assignment
Schedule
Stakeholder
Number
Target
(See Table
(See Table
Project
Assignment
Schedule
Stakeholder
Audience
Audience
2)
2)
2)
Table 2)
Businesses
FRP #1
N/A
3
May —general
Facebook PSAs
and
Before the
N/A
outreach;
Residents
Management
storm
Flood Awareness
FRP #2
followed by Flood
3,4
in Special
1-10
1-10
Information including
CRS Coordinator
Insurance
Flood
Flood Insurance
storm
Promotion
Hazard
Outreach
Areas
Coastal
businesses
1-10
1-10
Presentations (turtle
Sustainability Dept
March
Gumbo Limbo
and
education outreach)
Nature Center
residents
High School
Presentations and
Students
1-10
1-10
dissemination of
CRS Coordinator
May
brochures for parents
Marina
District
1-10
1-10
Door hangers
CRS Coordinator
Annually
Faith -based
Presentations and
Community
1-10
1-10
dissemination of
CRS Coordinator
brochures
Vulnerable
Presentations and
and
Disadvantaged
1-10
1-10
dissemination of
CRS Coordinator
Populations
brochures
New
Flood awareness
Arrivals to
1-10
1-10
information
CRS Coordinator
the City
ERP
Message(s)
Outcome
Project
Assignment
Schedule
Stakeholder
Number
Target
(See Table
(See
Audience
2)
Table 2)
FRP #1
N/A
3
3
Facebook PSAs
Emergency
Before the
N/A
Management
storm
FRP #2
N/A
3,4
3,4
Twitter PSAs
Emergency
Before the
N/A
Management
storm
Program for Public Information Page 17 of 19 March 2017
FRP
Message(s)
Outcome
Project
Assignment
Schedule
Stakeholder
Number
Target
(See Table
(See
Audience
2)
Table 2)
FRP #3
N/A
2, 3, 4, 10
2, 3, 4, 10
Email PSAs
Emergency
Before the
storm
N/A
Management
FRP #4
N/A
2, 3, 10
2, 3, 10
Brochure
Emergency
Before the
N/A
handouts
Management
storm
FRP #5
N/A
3,4
3,4
N PSAs
Emergency
Before the
N/A
Management
storm
FRP #6
N/A
3, 4
3, 4
Reverse 911
Emergency
Before the
N/A
messages
Management
storm
FRP #7
N/A
3, 4, 7, 10
3, 4, 7, 10PSAs
Newspaper
Emergency
Before the
N/A
Management
storm
FRP#8
N/A
1, 3, 4, 7
1, 3, 4, 7
EOC
Emergency
Before thecommunications
N/A
Management
storm
FRP#9
N/A
3
3
Facebook PSAs
Emergency
During the
N/A
Management
storm
FRP#10
N/A
3
3
Twitter PSAs
Emergency
During the
N/A
Management
storm
FRP#11
N/A
3
3
Email PSAs
Emergency
During the
N/A
Management
storm
FRP#12
N/A
3
3
Brochure
Emergency
During the
N/A
handouts
Management
storm
FRP#13
N/A
3
3
TV/ Radio PSAs
Emergency
During the
N/A
Management
storm
FRP#14
N/A
3
3
Reverse 911
Emergency
During the
N/A
messages
Management
storm
FRP#15
N/A
Newspaper
Emergency
During the
N/A
PSAs
Management
storm
FRP#16
N/A
EOC
Emergency
During the
N/A
communications
Management
storm
FRP#17
N/A
2, 3.4, 5, 7
2, 3.4, 5,
Facebook PSAs
Emergency
After the
N/A
7
Management
storm
Program for Public Information Page 18 of 19 March 2017
FRP
Message(s)
Outcome
Project
Assignment
Schedule
Stakeholder
Number
Target
(See Table
(See
Audience
2)
Table 2)
FRP#18
N/A
Twitter PSAs
Emergency
After the
N/A
Management
storm
FRP#19
N/A
2, 3. 4, 5, 7
2, 3. 4, 5,
Email PSAs
Emergency
After the
N/A
7
Management
storm
FRP#20
N/A
Brochure
Emergency
After the
N/A
handouts
Management
storm
FRP#21
N/A
10
10
TVI Radio PSAs
Emergency
After the
N/A
Management
storm
FRP#23
N/A
Newspaper
Emergency
After the
N/A
PSAs
Management
storm
FRP#24
N/A
1-5,7
1-5,7
EOC
Emergency
After the
N/A
communications
Management
storm
FRP#25
N/A
Public Address
Emergency
N/A
System
Management
Program for Public Information Page 19 of 19 March 2017