09-12-06 Minutes Spec/WS
SPECIAL MEETING/WORKSHOP
SEPTEMBER 12, 2006
A Special Meeting/Workshop of the City Commission of the City of Dekay Beach, Florida, was
called to order by Mayor Jeff Perlman in the First Floor Conference Room at City Hall at 6:00 p.m.,
on Tuesday, September 12, 2006.
Roll call showed:
Present - Commissioner Rita Ellis
Commissioner Fred B. Fetzer
Commissioner J on Levinson
Commissioner Brenda B. Montague
Mayor Jeff Perlman
Also present were - Douglas Smith, Assistant City Manager
Susan Ruby, City Attorney
Chevelle D. Nubin, City Clerk
Mayor Perlman called the meeting to order and announced that it had been called for the purpose of
considering the foUowing items:
SPECIAL MEETING AGENDA
1. AMENDMENT TO THE SOLID WASTE FRANCHISE AGREEMENT/WASTE
MANAGEMENT: Consider approval of Amendment No.2 to the Solid Waste and Recycling
Collection Franchise Agreement.
Mr. Levinson moved to approve the amendment to the Solid Waste Franchise Agreement
with Waste Management, seconded by Mrs. Ellis. Upon roll call, the Commission voted as
follows: Mr. Fetzer - Yes; Mr. Levinson - Yes; Mrs. Montague - Yes; Mayor Perlman - Yes;
and Mrs. Ellis - Yes. Said motion passed 5-0.
Mayor Perlman adjourned the Special Meeting at 6:01 p.m.
WORKSHOP AGENDA
1. Presentation of Community Redevelopment Agency (CRA) Budget
']
Diane Colonna, Community Redevelopment Agency (CRA) Executive Director, presented a
PowerPoint presentation concerning the CRA's operating budget for Fiscal Year October 1,
2006 through September 30, 2007. Also presenting information was Donna C. Gogreve,
Community Redevelopment Agency (CRA) Finance and Administration Director. The
vision of the project is to improve the attractiveness and quality of life for the benefit of the
CRA district and the City of Dekay Beach as a whole. The mission is to create and sustain
safe, attractive neighborhoods and vibrant commercial districts to live, work and play. The
CRA is a component unit of the City of Dekay Beach, therefore when the City's budget is
adopted the CRA's budget is also being adopted. The proposed millage rate for the CRA is
6.86 mills which will generate $15.2 million (58.2% of their total revenue).
It was the consensus of the Commission the CRA was a great asset to the City of Dekay
Beach.
2. US 1 Corridor~Study Presentation - Kimley Horn
Randal Kr~jcarek, City Engineer, introduced Fred Schwartz, Senior Vice P~esident ofKimley
Horn, wh9' presented a PowerPoint presentation concerning the US 1 C~1:ridor Study. The
entire cor'ridor begins at SE 10th Street and ends at George Bush Boulevard. The
Community Redevelopment Agency (CRA) funded the study for the section from NE 4th
Street to SE 4th Street. For this section, the data collected and the information gathered at
the public information meetings provided good characteristics of the entire project
initiatives. Some of the main objectives included beautification to create a better pedestrian
environment, and to improve traffic safety, while controlling speeds.
Discussion followed concerning the various proposals for the US 1 Corridor.
It was the consensus of the Commission to allow for a trial of the proposed suggestions and
to create parameters to determine how the City will judge the success 'of the project. A
project deadline was requested.
3. Dekay Beach Web site Redesign
Ivan Ladizinsky, Public Information Officer, along wlth Bill Wood, President and CEO of
the Greater Dekay Beach Chamber of Commerce presented a PowerPoint presentation
suggesting the use of a unified web site for Dekay Beach. Portals would be created on an
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SEPTEMBER 12, 2006
introduction page to connect to web sites for the City, the Chamber of Commerce,
Downtown Dekay Beach, and Special Events and Festivals, while still maintaining the City's
individual website. The basic;: concept is to create a distinct and compelling opening image as
to the general introduction. Design elements can be created which could be added later to
the City web-site and the other sites to provide a consistent appearance. The total cost of
the project is estimated at $4,000.00 to $5,000.00. If approved by the City Commission, the
cost will be shared by the Chamber of Commerce, Community Redevelopment Agency
(CRA) and the Downtown Development Authority (DDA). It will be requested that the
City provide the initial seed money of $2,000.00 to provide funds for four candidate
designers to present their concepts for the introductory page and design element.
It was the consensus of the Commission to emphasize that the information posted on the
introduction page was accurate, and that the City was glad this project was feasible.
4. Communications and Marketing Proposal
It was the 'consensus of the Commission during the September 5, 2006 Regular Commission
Meeting to postpone any further discussion of this proposal until the Workshop of
September 12, 2006 when all Commissioners would be present.
Doug Smith, Assistant City Manager, provided background information concerning the four
Communications and Marketing Services proposals. Proposals were received from four (4)
firms: Kaye Communications (Boca Raton), Brand Guy (palm Beach), Kaliah
Communications (Lake Worth), and Ambit Marketing (Fort Lauderdale). Kaye
Communications was recommended.
The Commission discussed whether to pursue consulting services for additional
Communications and Marketing activities or whether to perform these functions in-house
and assign more funding to producing communication materials.
It was the consensus of the Commission to utilize the proposed budgeted $86,000 for the in-
house Public Information Officer to maintain the responsibility for the creation of any
publications, and to oversee and hire an outside source for any necessary distribution. It was
suggested that a customer community information link to any publication, be created on the
web site in order to maximize distribution. A link in time for the holiday events was
suggested. The link would be available to any citizen who wanted the information. If a
citizen would prefer the information via e-mail they could subscribe. The subscription could
be cancelled at any time.
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SEP1EMBER 12, 2006
5. Creative City Collaborative Budget
Doug Smith, Assistant City Manager, provided background information concerning the
Creative City Collaborative Fiscal Year 2006-2007 Budget by requesting the Commission
provide staff direction on the proposed additional budget amount of $40,000 for a total of
no more than $190,000, to be budgeted for Coletta and Company for implementation of the
Creative City Collaborative. Information was also provided for the additional consulting
services for development of the grants program, fundraising campaign marketing and
strategic planning, and development of plans for the Arts Cabana and Dekay l}each
Narrative Project.
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It was the consensus of the Commission to put the monies in the budget, write a contract
but not sign it until a determination could be made that services had been preformed. This
could be reviewed during the mid-year budget process.
6. Discussion regarding FY 2006-2007 Budget Issues
Doug Smith, Assistant City Manager, provided an updated sheet of Proposed General Fund
Budget Changes which are: Addition of 2% Civil Service Employee increases, addition of
Fire Management increases, additional funding for Planning and Zoning and Community
Improvement., and pursuing a possible proposal for video streaming of City Commission
Meetings.
It was the consensuses of the Commission to have staff review salaries for all Police
Department management employees and make sure the City is competitive. There was no
interest in providing cost of living adjustments to retirees. Consensus. was to retain the
proposed millage rate of 7.3 mills for Fiscal Year 2006-2007. Approval was given to pursue
proposals for video streaming providers.
7. Wayside House Funding Request
Mayor Perlman provided background information on the Wayside House funding request.
Wayside House did not attend the mandatory presentation meeting and did not submit an
annual report.
It was the consensus of the Commission to deny Wayside House funding for Fiscal year
2006-2007, and invite them to participate next year.
Mayor Perlman adjourned the Workshop at 10:20 p.m.
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SEPTEMBER 12, 2006
~~~~~\~~\~
City Clerk
ATIEST~ Z b.
R "-
The undersigned is the City Clerk of the City of Dekay Beach, Florida, and the information
provided herein is the Minutes of the Special/Workshop Meeting of the City Commission held on
Tuesday, September 12, 2006, which Minutes were formally approved and adopted by the City
Commission on September 19. 2006
~~'~J
City Clerk
NOTE TO READER: If the Minutes you have received are not completed as indicated above,
this means they are not the official Minutes of the City Commission. They will become the official
Minutes only after review and approval, which may involve amendments, additions or deletions to
the Minutes as set forth above.
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SEP1EMBER 12, 2006