04-05-04 Minutes SpMtgSPECIAL MEETING
APRIL 5, 2004
A Special Meeting of the City Commission of the City of Delray Beach, Florida, was
called to order by Mayor Jeff perlman in the City Manager's Conference Room at City Hall at 4:00
P.M., Monday, April 5, 2004.
Roll call showed:
Present -
Commissioner Patricia Archer
Commissioner Bob Costin
Commissioner Alberta McCarthy
Mayor Jeff perlman
Absent -
Commissioner Jon Levinson
Also present were -
City Manager David T. Harden
City Attorney Susan A. Ruby and
City Clerk Barbara Garito
Mayor Perlman called the meeting to order and announced that it had been called for the purpose of
considering the following item:
1. CONVEYANCE AGREEMENT/MEDIA ENTERTAINMENT PRODUCTIONS
(USA), INC.: Provide direction regarding further negotiations on the draft Media
Entertainment Productions (USA), Inc. Contract.
David Harden, City Manager gave a brief overview of the Conveyance Agreement proposal
made by Media Entertainment Productions (USA), Inc. (MEP) which includes the conveyance by
the City of a 9,000 square feet parcel located at the S.E. corner of the Tennis Center property. The
Project includes parking for the MEP building in exchange for the media exposure and promotion
as outlined in Exhibit "B" of the proposed agreement. He indicated there were other contract issues
as outlined by the City Attorney in her summary outline.
Susan Ruby, City Attorney indicated in addition there is an issue with the parking scenario
which would include costs to the City if they were to provide parking for MEP. She found other
issues within the contract as outlined in her summary, the value of the exposure for the City over 13
weeks which would need to be identified on certain dates, in addition the repurchase agreement was
not favorable to the City. Should we need to repurchase the property at a later date, she suggested
perhaps the City should be the first mortgage holder on the property vs. behind or subordinate to all
other mortgage holders. Also, there were other concerns of the possibility that MEP would not
build in a timely fashion, abandon the project, or fail to get financing. Therefore, she is looking for
guidance from the Commission as to whether they wished to proceed with negotiations.
Commission Archer expressed concern about recourse regarding; if the 13 week show was
never picked-up by the networks, in addition the contract is very vague as the actual television
channels the show would be aired on. If the City does not receive the benefits of the exposure she
feels we need to have some recourse. She indicated that she felt the parking issues could be worked
out with MEP to the satisfaction of both parties but we need some guarantees regarding times of
showing and length of time for City credits. She felt the value could be obtained if we have
insurances in place.
Mr. Harden indicated that since Commissioner Levinson could not attend today he wished
to express his concern regarding the fact that current offerings made my MEP are shown at 11:30
pm and 5:00 am, times when many people are not watching television. Consequently the City has
no idea when this project series would be aired on television.
Commissioner Costin expressed concern that the City is considering conveying a tangible
piece of property for non-tangible goods and he feels the values placed in the contract on the media
exposure are extremely over inflated. Additionally, he has a problem with the parking issue and
cost to the City.
Commissioner McCarthy indicated she has not changed her position on this project, she has
not found it to be of great value to the City for giving valuable City property away for non-tangible
goods.
Mayor Perlman indicated that Randy Welker, Executive Director of Business Recruitment
and John Sasson, Senior Coordination Producer for MEP were present and he would like to give
them the opportunity to speak.
Randy Welker, Executive Director of Business Recruitment responded that value of this type
of exposure is the most difficult thing to assess as for its worth to the City. However, the exposure
can be very valuable to the City. After some research Randy found that to have a Michael Graves
building in the City would be of significant value. It could become an attraction to the group of
people we are trying to attract to Delray Beach, the office users. It would become an incentive to
bring their office businesses to Delray Beach vs. other cities in the area. In addition, having the
expertise of MEP and Michael Braves in Delray Beach should be an avenue the City could pursue in
negotiations requesting that they become involved in community activities.
John Sasson, Senior Coordination Producer for this series reinitiated the project would be
the sharing of the beauty of architecture and what goes into the planning of it to the business
community. He felt that MEP would address the concerns expressed today regarding the exposure
of the show which could be addressed in the contract along with appropriate time slots, marketing
with Graves and Target and will make an effort to capitalize in this area.
Mayor indicated that the value he visualizes this project to be include; 35 new jobs to Delray
Beach, an increase of ad valorem taxes, a value to the City by having a landmark building on a major
corridor of the City which is consistent with the Downtown Master Plan and this project could
-2- April 5, 2004
begin a renaissance on Atlantic Avenue, in addition the possibility of tapping into Michael Graves
expertise, with publicity of the project as an added benefit. The risk you take with a private entity is
the jobs would not come to Delray Beach, the company does not do well, the taxes go away and the
publicity is not what you expected. The problem as the Mayor sees it is the out-of-pocket expenses
for the parking as well as the concerns as outlined by the City Attorney.
The City Manager reiterated it is the desire of the Commission to attract office businesses to
the City and asked if we would be better off pursuing this offer or putting out a RFP for this
property and use the profit in other ways to encourage office space into the City.>
After further discussion by the Commission and in conclusion, it was the consensus of the
Commission for the City Attorney to proceed with negotiations with MEP with the emphasis on the
parking issue being worked out as part of the building expenses and the other issues as outlined in
her summary. In addition, Commission wants to be sure that the building designed by Michael
Graves would be competed to his specifications.
2. COMMISSION COMMENTS.
Commissioner McCarthy commended the City Attorney for her summary memorandum and
thoroughness regarding the issues with the MEP proposed contract.
Mayor Perlman mentioned that former Police Chief Rick Overman suffered the loss of a
family member and the City had sent condolence to his family. He then passed out a card of
appreciation from Mr. Overman to those present.
The Mayor indicated he had a discussion with Gary Rosen on behalf of the Delray Beach
Housing Authority and the conditions at Carver Estates. Mr. Rosen feels that the scope of the
problems at Carver Estates are beyond the Housing Authority's board and he would like the City,
CRA, County, and our Federal representatives from HUD to be present at a workshop to help find
a solution. So far it has been estimated that there are more than 5.7 million dollars of repairs needed
at Carver Estates. The Mayor is in agreement with Mr. Rosen and feels we need to have a strategy
and rethinking of housing in that area and pursue HOPE 6 Dollars. At this time around the nation
public housing is mixed with affordable housing thus creating a better environment for the residents
and safety.
Commissioner McCarthy added that she was under the impression that HOPE 6 Dollars are
still available and they were regionalized as well, and acknowledged the opportunity for the City to
make a difference in housing in this area thus making the community more livable and safe for the
residents.
Mayor Perlman requested that staff proceed and set up a joint workshop including the CRA,
County, Federal representatives from HUD, Congressman Hastings, Congressman Shaw and
Commissioner Green to get the challenge moving with whatever resources would become available.
3 April 5, 2004
Mayor Perlman declared the Special Meeting adjourned at 5:10 p.m.
City Clerk
ATTEST:
The undersigned is the City Clerk of the City of Delray Beach, Florida, and the information
provided herein is the Minutes of the Special Meeting of the City Commission held on April 5, 2004,
which Minutes were formally approved and adopted by the City Commission on April 13, 2004.
City Clerk
NOTE TO READER: If the Minutes you have received are not completed as indicated above, this
means they are not the official Minutes of the City Commission. They will become the official
Minutes only after review and approval, which may involve amendments, additions or deletions to
the Minutes as set forth above.
-4- April 5, 2004